Overview
Senior YouTube Analyst Jobs in London, England, UK at The Walt Disney Company (France)
Job Summary
The Senior Analyst, You Tube UK & EMEA provides data-driven insights and in-depth analysis of owned You Tube accounts, providing recommendations for improving content performance, increasing subscribers, and optimizing channels, informing The Walt Disney Company’s (TWDC) You Tube strategy for the UK and 32 EMEA markets.
With a laser focus on You Tube, the core objective of the Senior Analyst is to conduct data analysis and draw insights that will enable the UK & EMEA You Tube team to improve the performance of the channels they operate and the content they are delivering. This involves conducting analysis both proactively and to-brief across all TWDC EMEA You Tube accounts, assessing their effectiveness at reaching target audiences with different content types, creative formats, play listing strategies, scheduling, audience relevance, and measuring resonance.
In addition to supporting the in-house You Tube team, the Senior Analyst is the key point of contact for You Tube reporting and data analysis across all lines of business and EMEA markets. This includes day-to-day data sharing of KPIs and benchmarks, providing insights for external partners and XLOB presentations, deep-level analysis of IP resonance, identifying growth opportunities, and measuring campaign effectiveness.
The Senior Analyst will work across organic and paid activity, providing budget recommendations and demonstrating how different formats can be used to maximize efficiency and enhance content performance.
The Senior Analyst is adept at communicating complicated analyses and presenting data in a comprehensible format for those less familiar with You Tube. This includes the ability to inform and share information with stakeholders at all levels as well as advising them on the best way to assess and communicate performance themselves and equipping them with the confidence and knowledge to do so.
A core function of this role is the ability to intelligently use a variety of data analysis methods to provide actionable recommendations that the UK & EMEA You Tube Supervisors and EMEA channel managers can implement to demonstrate a tangible impact. At a content level, this position will conduct ongoing reviews of the performance of different content types, creative formats, IP, presenter talent, and creator activity, advising teams on how to maximize the impact of content in order to reach set objectives.
Identifying IP and talent that particularly resonates with target audiences is also crucial.
The Senior Analyst will use a raft of tools and platforms to access and assess data and trends from Disney’s owned accounts as well as review other successful You Tube channels and creator accounts to provide insight and inspiration for potential content and creative ideas. This role will serve as the super-user for the suite of third-party content-analysis tools that are used across EMEA, managing both the relationships with the individual vendors and leading the implementation of training and set-up for new users, as well as advising on best practices and new features on an ongoing basis.
The UK & EMEA You Tube team will work particularly closely with the Disney Consumer Products (DCP) and Brand Franchise Management teams (BFM) to ensure that their key priorities achieve the maximum reach amongst relevant audiences on You Tube. This involves collaborating with teams across the UK and EMEA to advise on how to …
Title: Senior YouTube Analyst
Company: The Walt Disney Company (France)
Location: London, England, UK
Category: Business, Marketing / Advertising / PR
