Overview
SEO Copywriter Jobs in Toronto, Ontario, Canada at The Portfolio Group
Our HR SaaS client is looking to grow their marketing team, and we are looking for an enthusiastic, analytical, and organized SEO Content Executive to join us.
You will be working full-time in office in Downtown Toronto in our brand new office, just off of King station.
Responsibilities
Develop and implement SEO strategies to increase organic traffic and improve website rankings.
Conduct keyword research to find high-performing keywords for content.
Optimize website content (landing pages, blogs, etc.) for better search engine visibility and user engagement.
Improve existing content (page titles, meta descriptions, H1s, alt text, anchor text).
Follow internal linking guidelines and include required links from content briefs.
Track website performance using tools like Google Analytics and Search Console to monitor key metrics and suggest improvements.
Research competitors’ SEO strategies and find ways to stay ahead.
Work with the marketing team to launch new campaigns.
Stay updated on SEO trends and changes to search engine algorithms.
Collaborate with the Global Head of SEO and Head of Performance to meet growth targets.
Create content briefs for internal and external writers to ensure high-quality, non-duplicative content.
Write content to support the team’s SEO needs and content plan.
What You Bring
2+ years of content writing experience, preferably in SEO.
Strong written English skills.
Good understanding of SEO principles (keywords, internal linking, avoiding keyword stuffing).
Strong analytical andproblem-solving skills, with the ability to makedata-driven decisions.
Eagerness to improve processes and learn new tools.
Passion for staying updated on industry changes and adapting to new best practice
How You’ll Be Rewarded
Career Growth:Benefit from an industry-leading career pathway
Work Environment:Access to a state-of-the-art office and facilities in downtown Toronto.
Exclusive Perks:Enjoy exclusive offers, along with market-leading perks.
Comprehensive Benefits:Access to an excellent benefits and pension scheme.
Tech Stack:Utilizecutting-edge toolsand technologies to support your role.
Learning & Development:Investment in yourcontinuous learningandprofessional development.
Performance Support:Receive structured performance reviews and ongoing support from your manager and team.
Stability:Enjoyjob securitywith a profitable, privately owned business.
Title: SEO Copywriter
Company: The Portfolio Group
Location: Toronto, Ontario, Canada
Category: Marketing / Advertising / PR, IT/Tech
