Overview
SEO Program Manager Jobs in Cupertino, California, USA at Apple
SEO Program Manager
Cupertino,California,United States
Corporate Functions
Imagine what you could do here! The people here at Apple dont just create products they build the kind of wonder thats revolutionized entire industries. Its thediversityof those people and their ideas that inspires theinnovationthat runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple,inclusionis a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apples largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive.
To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. As part of the SEO team at Apple, you will be directly responsible for shaping the voice of Apple products in organic search to billions of people. Our SEO presence is an extension of Apples marketing and needs to be at the same level of quality.
** Description**
* The position requires ahands-on, get-the-job-done attitude. You understand SEO standard methodologies and can conceive, research, plan, and deliver complex projects that drive the business forward. And youre great at forming relationships with key partners across the Apple organization.
* Responsible for shaping the organic search strategy for Apple products and services across several of Apples digital platforms, including but not limited to Apples marketing site and online store.
* Support a major website re-platforming project and ensure minimal impact on organic search performance.
* Manage the organic search feature backlog and bring SEO technical projects from ideation to production with different developer teams at Apple.
* Conduct thorough keyword research and competitive analysis to identifyopportunities for growthandoptimization.
* Collaborate withcross-functional teams, including content, marketing, product, and engineering, to ensure SEO requirements are integrated into all digital efforts and product launches.
* Monitor, analyze, and report on SEO performance and search trends, makingdata-driven decisionsto optimize and improve campaign performance.
* Be part of the working group that will develop a shared set of processes that will define cross-functional operational standards for future platforms.
* Create and maintain relationships with key partners around Apple to advocate for SEO initiatives and secure necessary resources and support.
* Contributes to aninclusiveenvironment through respecting each others’ differences and having the curiosity to learn.
* Demonstrates Apple’s values ofinclusionanddiversityin daily activities.
** Minimum Qualifications**
+ Minimum of 7 years of experience with SEO for a global brand or digital agency
+ Solid experience managing complex and time-critical technical projects
+ Experience with in-depth keyword and topic research
+ In-depth knowledge of the latest SEO standard methodologies across all significant worldwide search engines
+ Proficiency in SEO tools such as Google Search Console, seo Clarity, Ahrefs, and Screaming Frog
** Key Qualifications**
** Preferred…
Title: SEO Program Manager
Company: Apple
Location: Cupertino, California, USA
Category: IT/Tech, Marketing / Advertising / PR
