Overview
SG – Manager/Senior Promotion & Marketing Strategist/Specialist Jobs in Singapore, Singapore at TechM Solution Pte Ltd
SG – Manager/Senior
Promotion
& Marketing Strategist/Specialist
Position Overview:
We are seeking a highly experienced and
innovative
Manager/Senior
Promotion
& Marketing Strategist to lead the design, implementation, and
optimization
of marketing campaigns tailored to the foreign exchange industry. This managerial/senior role requires a strategic thinker with deep expertise in FX markets, exceptional
analytical skills
, and a proven ability to deliver high-performing campaigns that drive
brand awareness
, lead generation, and user engagement.
Key Responsibilities:
Strategic Campaign Development:
Create and execute advanced promotional strategies aligned with company goals and market trends.
Drive the development of integrated, multi-channel campaigns targeting retail FX clients.
Market and Competitor Analysis:
Conduct comprehensive analysis of FX market trends, client behavior, and competitor activities to identify opportunities for differentiation and growth.
Use data-driven insights to refine campaign strategies and ensure competitive advantage.
Campaign Execution and Oversight:
Oversee the end-to-end execution of marketing campaigns, ensuring timely delivery, consistency, and adherence to compliance standards.
Collaborate with internal teams (design, content, and tech) and external partners to create
impactful
campaigns.
Optimization
and Performance Monitoring:
Analyze campaign performance metrics, including CPA, ROI, conversion rates, and user retention.
Continuously optimize campaigns to meet and exceed KPIs.
Partnership Management:
Lead
collaboration
with strategic partners to enhance campaign reach and effectiveness.
Negotiate terms to maximize ROI and drive user acquisition.
Leadership
and Mentorship:
Provide guidance and mentorship to junior team members, fostering a culture of excellence and
continuous improvement
.
Lead brainstorming sessions and training to enhance team skills and creativity.
Reporting and Stakeholder
Communication
:
Prepare and deliver detailed campaign performance reports, offering actionable insights and recommendations.
Communicate strategy updates and results to
senior management
and key stakeholders.
Qualifications:
Bachelor’s or Master’s degree in Marketing, Business, Finance, or a related field.
Minimum 5+ years of experience in
promotion
and marketing, with at least 3 years in the financial services industry.
Proven track record
in leading high-impact campaigns and achieving measurable results.
Skills:
Deep understanding of forex trading, financial products, and target audience behavior.
Exceptional
leadership
,
project management
, and
communication skills
.
Strong analytical mindset with the ability to interpret complex data and translate it into actionable strategies.
Languages:
Fluency in English is required; proficiency in additional languages is a plus.
Seniority level:
Mid-Senior level
Employment type:
Full-time
Job function:
Marketing and Strategy/Planning
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Title: SG – Manager/Senior Promotion & Marketing Strategist/Specialist
Company: TechM Solution Pte Ltd
Location: Singapore, Singapore
Category: Marketing / Advertising / PR (Marketing Strategy, Marketing Manager, Digital Marketing)
