Overview
Shopper – Marketing Creative Designer Jobs in Lenexa, KS at Rally House
Summary
Title:
Sr. Marketing Specialist
ID:
22854
Department Name:
Marketing
Location:
Atlanta, GA (Hybrid)
Description
]For more than a century, LIMRA and LOMA have served as the largest trade association supporting the insurance and related financial services industry. Today, we’re working with over 700 member companies around the world to help them understand industry trends, inform their strategies, develop their talent, and create solutions that advance the industry. Companies come to us because no other organization is in a better position to help them understand their customers, markets, distribution channels, and competitors. Leading life insurance and financial services organizations around the world rely on their membership for one simple reason – they can make bottom-line decisions with greater confidence.
As an employer, we believe that greatness is built from the inside out. It is created by individuals who share common goals, and who support and rely on one another to achieve them. Our core values (Integrity, Customer Focus, Adaptability, Respect and Excellence) guide us in how we treat, respond to and interact with our customers, and one another. We do our best to support our employees in making the most of their lives both inside and outside of work.
LIMRA, LOMA, and our parent organization, LL Global, Inc., are the world’s largest association of life insurance and financial services companies, which together represent more than 700 members across 60+ countries, including most of the world’s largest life insurance and retirement companies. Our mission is to advance the financial services industry by empowering our members with knowledge, insights, connections, and solutions.
We offer a ‘Work For Your Day’ extremely flexible hybrid schedule. Locations are either Atlanta, GA or Windsor, CT or potentially open to full time remote for the ideal candidate.
Essential Functions
As a B2B2C Sr. Marketing Specialist, you’ll be responsible for optimizing learner engagement and generating referrals for our Professional Development products within our client companies to make the most of their professional development opportunities.
The ideal candidate is a creative, data-driven marketer with experience in integrated marketing across channels. This position requires a professional who will work closely with cross-functional teams including product and sales to align marketing efforts and deliver measurable results.
Campaign Strategy & Execution:
Develop comprehensive marketing plans that include clear objectives, tactics, timelines, and KPIs for B2B member engagement and B2B2C learner engagement
Responsible for creating content across various digital mediums and sales enablement content, such as sales presentations, case studies, emails, social posts, infographics, value statements, video scripts, etc.
Develop and execute strategies to engage Learning & Development and Education Representatives in driving learner engagement
Develop and execute joint campaigns with members to drive learner engagement, ensuring alignment on campaign goals, messaging, and performance metrics
Provide member relations & sales with sales enablement needed to engage members and drive business development
Use data and analytics to monitor campaign performance and generate insights that optimize strategy across B2B and B2B2C channels
As needed, develop and execute B2B2C marketing strategies in support of other products/member benefits as needed
Track KPIs related to campaign effectiveness providing regular reports to leadership
Continuously improve the learner experience and marketing ROI through A/B testing, segmentation, and personalization tactic
Education and Qualifications
Bachelor’s degree in Marketing, Communications, or related field. (MBA preferred)
5-8 years of marketing experience, preferably in a business-to-business-to-consumer environment
Experience with building and executing product marketing strategies
Insurance or financial services experience a plus
Demonstrated creativity and proven track record of independently developing innovative and creative marketing campaigns
Excellent communication (both written and verbal) and influencing skills
Proficiency in product positioning, understanding the competitive landscape, marketing plan development messaging strategy and story telling
Knowledge of business-to-business-to-consumer marketing concepts and techniques
Ability to plan, organize and manage multiple projects simultaneously and meet deadlines
Ability to solve problems independently with minimal supervision
Strong organizational, time and project management skills with attention to detail and ability to juggle multiple priorities to meet deadlines
Strong interpersonal skills to listen and influence others throughout the organization
Ability to make decisions, function and act independently with minimal supervision
Excellence in collaboration and leading project teams.
Must have strong analytical skills to effectively assess and communicate metrics
Fluency with Microsoft Office — PowerPoint, Word, Excel
Experience with digital marketing and email marketing platforms (e.g., Pardot, Exact Target, Constant Contact, Real Magnet, INFORMZ)
Must be able to work effectively across functional groups and with business partners
Must possess a positive, can-do attitude with an ability to identify options when problems occur
Must enjoy working in a fast-paced environment with daily deadlines and ongoing time demands
Open and responsive to constructive feedback
Strong time and project management skills as well as excellent organization skills and attention to detail
We are an Equal Opportunity employer and do not discriminate on the basis of race, ancestry, color, religion, sex, age, marital status, sexual orientation, national origin, medical condition, disability, veteran status, or any other basis protected by law.
This Employer Participates in E-Verify. See the E-Verify notices.
Este Empleador Participa en E-Verify. Ver el E-Verify avisos.
Title: Shopper – Marketing Creative Designer
Company: Rally House
Location: Lenexa, KS
