Overview
Shopper Marketing Manager Jobs in Minneapolis, Minnesota, USA at HSAD North America
Direct message the job poster from HSAD North America
LG is the global technology company that creates an incredible array ofinnovativeproducts, from TVs to refrigerators, phones to gaming monitors, air purifiers to solar panels. We are LG’s in-house agency, HS Ad USA. Overlooking the Hudson in Englewood Cliffs, NJ, just a stone’s throw from Manhattan, we are a collection of marketing professionals that draws on decades of agency and brand experience alike to create award-winning work.
Whether it’s TV, digital, social, .com, B2B, CRM, OOH, UX or experiential, everything we do is designed to not only be effective, but to make people realize Life’s Good. Come join the team!
Overall Summary:
We are currently seeking a Shopper Marketing Manager tojoin ourdynamicteamin Minneapolis, Minnesota! Thepurposeof the Manager, Shopper Marketing is to lead/manage the development and execution of all things related to in-store marketing andmerchandisingacross all channel and BUs. The overall objective of the position is to create LG “best in class” in-store &merchandisingmaterials that are flawlessly executed to the particular parameters/guidelines of retailers that also ladder up to overall LG in-store marketing strategies.
This will include both Print POP and Retail displays from conception to installation.
Roles & Responsibility (Including but not limited to):
Drive shopper strategy and creative for all BU’s in strongcollaborationwith Brand, creative to elevate shopper solutions and capabilities and leverage key insights to drive sales.
Spearhead development and share out of Brand insights and plans, measurement, evaluation and analysis. Support the shopper marketing activation with retailer environment by planning and evaluating Omni-commerce tactics and cutting-edge program activation elements.
The Manager will manage multiple vendors including display manufacturers and printers to deliver best in class retail solutions.
Develop & negotiate win/win outcomes with retailers that accomplish both retailer and LG in-store strategies.
Understand completely retail partners’ specific parameters/guidelines withrespectto in-store marketing.
Develop account specific yearly shopper plans incollaborationwith the retailer, including gaining access to store-level sell thru data.
Uncover & discern category shopper insights, and develop key activations that leverage the insights.
Factory Applied Point of Purchase (POP), Cartoning/Packaging, Printed POP, Sales Aids, Display/Fixtures/End caps, electronic/interactive display units, printed collateral/brochures/spec sheets.
Develop flawless execution process working with national and regional accounts internal processes and LG Key Account (KAM) teams.
Ensure retail compliance of all programs by creating/managing rigid auditing process with clear reporting outputs.
Communicate regularly with all internal and field stakeholders andsenior managementas required including:
Brand Marketing, Product Managers, 3rd partymerchandisinggroups, LG trainer group, and LG sales teams about in-store &merchandisingand installation activities.
Develop sell-thru analysis approved process so that every new in-store activation is subjected to a rigorous ROI analysis.
Act as central POC for Sales Team to deliver all necessary elements for successful launch of products from floor set date to 30 days past set.
Work cross-functionally with Brand Marketing, NPI coordinator, Product Marketing and ISM Training, Instal…
Title: Shopper Marketing Manager
Company: HSAD North America
Location: Minneapolis, Minnesota, USA
Category: Marketing / Advertising / PR, Sales
