Overview
Shopping Marketing Senior Manager Jobs in Totowa, New Jersey, USA at Cibo Vita
Cibo Vita, co-founded in 2009 by Emre Imamoglu and Ahmet Celik, specializes in producing health-conscious snacks like dried fruit and nut blends for nationwide distribution. The companys flagship brand, Natures Garden, aims to redefine snacking experiences with authentic, innovative, and transparent products. Cibo Vitas products are widely available in supermarkets, retail chains, specialty shops, and c-stores nationwide, earning industry recognition and certifications for quality and dietary preferences.
Role Description
We are seeking a dynamic and experienced Shopper Marketing Senior Manager to join our team. The Shopper Marketing Manager will be responsible for driving brand growth, developing strategic initiatives, and planning & executing shopper activations to support sales and innovation efforts. We need team members that enjoy the process of developing & expanding the capabilities of an organization, and come with a flexible attitude & entrepreneurial spirit.
Key **
Strategic Planning
· Collaborate with all stakeholders (brand, trade marketing, sales operations, sales, finance, etc) to develop an annual operating plan (AOP)
· As a part of AOP, align on marketing budget overall as well as split of marketing funds
· Create annual shopper plan that ladders up to the overall marketing strategy, while also empowering sales execution
Agency Management
· Act as primary point of contact for shopper agency
· Participate in Inter-agency team (IAT) meetings
· Hold agency accountable to aligned KPIs
Shopper Plan Execution
· Alongside agency, engage with shopper marketing vendors to execute campaigns
· Review & analyze event performance to optimize future campaigns
· Participate in all sales team meetings to ensure awareness & alignment to priorities
· Partner with sales to address all challenges & opportunities where shoppers can assist the overall sell-in / sell-through effort
Ad Hoc Responsibilities as required
Bachelor’s degree in Business, Marketing, or related field; MBA preferred
7-10 years post-collegiate professional experience
Minimum of 3-5 years of experience in shopper marketing, ideally within the CPG Food industry
Experience & familiarity with shopper marketing & retail media vendors
Strong analytical, presentation, and communication skills
Proficiency in Microsoft Office Suite and data analysis tools
Ability to work cross-functionally and collaborate effectively with internal teams and external partners
What We ***
Competitive salary and bonus package
Comprehensive benefits package including health, dental, and vision insurance
401(k) retirement savings plan
Opportunities for professional development and career growth
Collaborative and supportive work environment
Cibo Vita is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Food and Beverage Services
J-18808-Ljbffr
Title: Shopping Marketing Senior Manager
Company: Cibo Vita
Location: Totowa, New Jersey, USA
Category: Marketing / Advertising / PR (Marketing Manager, Sales Marketing, Marketing Strategy), Sales (Sales Marketing)
