Overview
Snr Manager, Immunology Marketing Strategy – HCP Jobs in East Hanover, New Jersey, USA at Novartis
Location: East Hanover
Job Description Summary
The Senior Manager, Marketing Strategy will support HCP marketing by delivering insight-driven tactics to drive customer impact. Reporting to the Director of Marketing Strategy, this role will collaborate closely with marketing strategists and other strategic partners to ensure effective orchestration of marketing strategies into campaigns, tactics, and experiences. This role will also contribute to the integrated HCP marketing plan and interface with the
Customer Engagement
training and field
leadership
teams.
This position will be located at the East Hanover, NJ campus and will not have the ability to be located remotely. This position will require up to 25% travel as defined by the business (domestic and/ or international). Please note that this role would not provide relocation and only local candidates will be considered.
Job Description
Key Responsibilities:
Establish brand-specific expertise and create engaging brand-centered content for personalized experiences. Share and embed knowledge on best practices to engage HCPs and change behavior across the brand lifecycle. Execute best-in-class digital marketing strategies aligned with brand goals to maximize business results. Ensure digital plans are appropriately implemented and optimized. Support and deliver the HCP integrated plan for the brand, managing the MAP process and pulling through brand claims and imagery and ensure on-time delivery of assets.
Drive excellence in developing lead assets for the HCP-facing field team, partnering closely with the Customer Experience Planning and
Optimization
team. Identify market insights and opportunities via customer interactions.  Manage key aspects of executional budget and collaborate with strategic partners to ensure budget expectations are met   Essential Requirements:
Education:
Bachelor’s degree required2+ years of pharmaceutical, biotech or healthcare marketing background with a total of 5+ years relevant work experience
Demonstrated experience establishing and engaging key customer groups and other important internal and external stakeholders to gain insights to evolve brand strategy and
communication
History of success, showing strong strategic thinking,
problem-solving
and decision-making capabilities
Strong written and oral
communication skills
Proven track record
of strong
teamwork and collaboration
Strong
project management
experience and skills
Strong learning agility/growth mindset
Desirable Requirements
:
Experience in HCP and/or Patient Marketing with understanding of Specialty Pharmacy processes.
Diverse
experience outside of marketing (e.g. Customer-facing/sales experience, managed markets, operations, medical, etc.)
Commitment to Diversity
&
Inclusion
:
Novartis is committed to building an outstanding,
inclusive work environment
and
diverse
teams representative of the patients and communities we serve.
The pay range for this position at commencement of employment is expected to be between $119,700 and $222,300/year; however, while salary ranges are effective from 1/1/25 through 12/31/25, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Â Further, final pay determinations will depend on various factors, including, but not lim…
Title: Snr Manager, Immunology Marketing Strategy – HCP
Company: Novartis
Location: East Hanover, New Jersey, USA
Category: Marketing / Advertising / PR, Management
