Overview
Social Marketing Specialist Jobs in Location, West Virginia, USA at Mdg Advertising, Inc
Location: Location
MDG is hiring! We are searching for an organic social marketing specialist to join our team. Our ideal candidate will execute and manage the day-to-day responsibilities of the organic social media presence for multiple agency clients across many platforms. The social marketing specialist will ensure effective strategies are executed on and will provide necessary tracking and performance measures.
MDG follows a hybrid work model of Monday/Friday remote and Tuesday, Wednesday and Thursday in our Boca Raton office. Our scheduled work hours are 9a-6p.
What you’ll do:
Execute organic social marketing strategies for clients that layer into a larger business / brand marketing strategy.
Leverage Canva and a partnership with internal Creative team (as needed) to create compelling social media content.
Curate various forms of content to leverage in the social strategy, including relevant articles, images, videos, infographics and other highly compelling items.
Copywriting, including creation of conversion-optimized content and ad copy, along with social SEO copy.
Regularly provide reporting and insights on organic social media metrics. Track projects, report, and monitor KPIs and social media ROI.
Implement platform-specific best practices across various platforms and social communities including, but not limited to, Facebook, Instagram, Twitter / X, Snapchat, Pinterest, Linked In and Tik Tok.
Community-building around various topics, industries, products, and brands for our clients. Foster interactivity, engagement, community growth, expertise, trust, and loyalty. Seek out opportunities for conversation.
Community moderation, including answering comments and questions, prompting further engagement, escalating issues to clients, following up on issues, and maintaining community standards.
Conflict management and crisis management when necessary. Given our business and the nature of social media, some weekend, holiday, and off-hours work will be required.
Perform outreach activities, including developing and maintaining relationships with key bloggers and other influencers.
Utilize platform-specific and third-party social media tracking and analytics tools.
Provide recommendation and optimization for increasing social media budgets through business metrics and testing across brands.
Stay up-to-date on current news and events in the world of social media and provide appropriate recommendations.
Respond to client reviews on channels such as Google, Yelp and Facebook.
Requirements
Bachelor’s Degree from a four-year college or university, or three to five years of related experience and/or training, or equivalent combination of education and experience.
Minimum 1-3 years of experience with demonstrated success in social media community management, community building, and social media strategies.
Excellent organizational skills.
Excellent communication skills, both written and verbal. Must be able to write with a given audience in mind, keeping communication clear and concise.
Diplomacy in internal/external communications.
Outstanding commitment to customer service.
Social media platforms experience including but not limited to, Facebook, Instagram, Pinterest, Tik Tok, Twitter, Linked In, and Snapchat.
Hands-on knowledge of SMMS tools preferred.
E.g. Hootsuite, Sprinklr, Falcon.io, Sprout Social, etc.
Benefits
We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.
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Title: Social Marketing Specialist
Company: Mdg Advertising, Inc
Location: Location, West Virginia, USA
Category: Marketing / Advertising / PR (Social Media Marketing, Marketing Communications, Digital Marketing)
