Overview
Social Media and Digital Marketing Manager Jobs in Dubai, UAE/Dubai at MAJID AL FUTTAIM
Roles and responsibilities
1. Digital Marketing Strategy Campaign Planning :
Developing integrated online marketingcampaigns that align with businessgoals.
Goal Setting:
Defining measurable objectives such aswebsite traffic, lead generation, orsales.
Budget Management
:
Allocating resources effectively acrossvarious digital channels.
2.Search Engine
Optimization
(SEO) and Search Engine Marketing(SEM)
On-page& Off-page SEO:
Optimizing website content,structure, and external links to improve search enginerankings.
Keyword Research:
Identifying and targeting high-traffickeywords to attract relevantaudiences.
PPCCampaigns:
Managing paid search campaigns (Google Ads) to drive traffic andconversions.
3. Content Marketing Content Creation :
Developing high-quality blogs, articles,videos, and infographics that resonate with targetaudiences.
Content Strategy:
Planning a content calendar and aligningcontent with SEO and customer journeystages.
Content Distribution:
Sharing content across platforms likesocial media, email newsletters, andwebsites.
4. Social Media Marketing Platform Knowledge :
Expertise in major platforms like Facebook, Instagram, Linked In, Twitter, Tik Tok, andYouTube.
Community Engagement
:
Managing and growing brand communitiesthrough interactions, comments, andposts.
Social Media Ads:
Creating and optimizing paid social mediacampaigns for awareness, leads, orsales.
5. Email Marketing Email Campaigns :
Designing and executing email marketingcampaigns, including newsletters, promotions, and automatedflows.
A/BTesting:
Testing email subject lines, copy, design,and CTAs to maximize open and conversionrates.
Email List Management:
Segmenting email lists based on customerbehavior and demographics.
6.Data Analytics andReporting Google Analytics :
Using analytics tools to track andinterpret digital performancemetrics.
KPIs:
Monitoring key performance indicators like click-through rates(CTR), conversion rates, return on ad spend (ROAS), and customeracquisition cost(CAC).
Data-Driven Decisions
:
Adjusting strategies based on insights toimprove campaign performance.
7.Creativity andInnovation Ad Copywriting :
Crafting compelling ad copy and contentthat captures attention.
Creative Design:
Collaborating with design teams to createvisually appealing campaigns andassets.
Innovation:
Experimenting with new technologies, platforms, and marketingtactics to stay ahead of trends.
Desired candidateprofile  The Digital Marketing Manager – Paid social plays a pivotal role in driving onlinerevenue and brand visibility. the role holder develops andimplements strategies across multiple digital marketing channelswith a goal to optimize conversions, increase brand exposure, andgenerate measurable results through these digital marketingchannels.
ROLEPROFILEManage and optimize budgets exceedingmillions of USD across channels, ad networks, and remarketingchannels.
Execute campaigns on variouschannels, ensuring efficient use ofbudgets.
Employ deep understanding of channels,leveraging different formats and targeting options to driveperformance.
Develop monthly and yearlystrategies for…
Title: Social Media and Digital Marketing Manager
Company: MAJID AL FUTTAIM
Location: Dubai, UAE/Dubai
Category: Marketing / Advertising / PR, IT/Tech
