Overview
Social Media and Marketing Manager Jobs in Richmond, VA at Sweetie Boy Transportation
GENERAL DESCRIPTION
Manage, maintain, plan, and implement all communications, public relations, and marketing for exhibits, programs and fundraisers offered at the California Automobile Museum (CAM).
ESSENTIAL FUNCTIONS OF THE POSITION
The Marketing & Community Relations Manager develops content and distributes all outgoing communications both in print and digital formats for exhibits, outreach, programs, and special events of CAM. This position will have primary responsibility for the website, social media, and other electronic and printed materials that promote, engage, and activate our key audiences with our Museum and programs.
RESPONSIBILITIES
· Develop and maintain annual marketing plan and content calendar within Marketing budget
· Develop and execute the social marketing strategy, including, but not limited to, Facebook, Instagram, YouTube, LinkedIn, TikTok, blogging, newsletters, and emails
· Implement integrated marketing campaigns and communications, including sponsorship packages soliciting monetary and in-kind sponsorships, incorporating creative sponsor benefits
· Develop the necessary tools for measuring and reporting marketing effectiveness and finding marketing opportunities by researching and analyzing market and sales data
· Write, edit, and produce complex printed materials and graphics such as brochures, flyers, mailers, articles, advertisements, newsletters, and press releases
· Develop and manage website content and marketing using Wix
· Create and send emails regularly via Constant Contact
· Schedule media-related interviews, meetings and tours
· Act as “brand ambassador” ensuring proper and consistent use of logos and other graphic elements
· Maintain promotional materials by monitoring and re-ordering inventory; keeping information current
· Photograph and document the collection, events, and exhibits
· Assist the Car Sales and Event Rentals departments with advertising and promotional flyers
· Possess outstanding diplomatic and interpersonal skills to initiate and maintain cooperative relationships with co-workers, Board, volunteers, patrons/clients, sponsors and members of the community
· Identify and build relationships with industry influencers, associations, organizations, etc., that will be vital to the marketing efforts
· Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
· Occasional front desk coverage and other duties as assigned
Education:
Bachelor’s degree or equivalent experience in marketing, public relations, communications preferred.
Knowledge and Experience:
· Have an excellent understanding of principles and practices of planning and organizing marketing programs, including partner marketing and development of marketing collateral.
· Experience working as a marketing manager or project account executive preferred.
· Experience working in a museum or entertainment/educational environment preferred.
Position Competencies:
Key skills and abilities for the position: knowledge and experience in design and printing software and technology, facilitation, presentation, communication, process development, analysis and problem solving, mass marketing, promotions, presentation skills, marketing research, statistical analysis, competitive analysis, public relations – general, copywriting skills, direct response writing, branding, financial skills.
Skills and Abilities:
· Excellent attention to detail
· Ability to interact with all levels of the Museum on a daily basis, from management to volunteers
· Excellent verbal, writing and editing skills
· Ability to work alone or within a group
· Proactive and take initiative when required and have the ability to think on their own
· Ability to multi-task
· Advanced Windows skills, Constant Contact, Adobe Creative Suite, Microsoft Office
· Ability to organize and prioritize workflow and to meet established time frames
· Ability to work under pressure
· High standard of work ethic, honesty, integrity, loyalty, and dedication
Problem Solving and Decision Making:
Develops solutions to a variety of complex problems; ensures solutions are consistent with organization objectives.
Physical Requirements:
Ability to hear and speak to employees and outside business associates on the phone and in person.
Ability to see the letters and numbers on a personal computer screen and on memos, reports and other documents (near vision).
Reports to: Executive Director
Salary: $27-30/hour, Full-time, Tues-Sat preferred schedule
Benefits: Employee health insurance, 401k option, 2 weeks PTO, 7 holidays
Please submit cover letter and resume to [email protected]
Job Type: Full-time
Pay: $27.00 – $30.00 per hour
Expected hours: 40 per week
Benefits:
401(k)
Employee discount
Health insurance
Paid time off
Schedule:
8 hour shift
Application Question(s):
Please attach a cover letter outlining your interest in the position and applicable skills you possess. Resumes without cover letters may not be considered.
Experience:
Marketing: 3 years (Required)
Ability to Commute:
Sacramento, CA 95818 (Required)
Ability to Relocate:
Sacramento, CA 95818: Relocate before starting work (Preferred)
Work Location: In person
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Title: Social Media and Marketing Manager
Company: Sweetie Boy Transportation
Location: Richmond, VA
