Overview
Social Media Community Champion Jobs in New York, NY at Tony’s Chocolonely
Title: Social Media Community Champion
Company: Tony’s Chocolonely
Location: New York, NY
Job DescriptionSocial Media Community Champion
Tony’s Chocolonely exists to make 100% Exploitation Free the norm in chocolate. Not only our chocolate, but all chocolate world-wide! Our main mission is to fight for equality and fairness – it inherently affects how we aspire to do business. We’re crazy about chocolate & serious about people.
As Tony’s Social Media Community Champion (& Content Specialist), your mission is to transform strangers into ChocoFans and ChocoFans into brand activists. You’ll build and engage a thriving online community, create bold, scroll-stopping content, and actively foster brand love across all social platforms. From monitoring trends to collaborating on campaigns, you’ll be the voice of Tony’s Chocolonely and a key player in amplifying our mission to end exploitation in cocoa.
Your affinity for of social media platforms, personalities, and trends, and your ability to create engaging, shareable content and spot rising stars aid in bringing Tony’s to the forefront of culture. Your can-do personality and ability to organize and prioritize tasks effectively help you to get it all done.
You’ll be an essential part of our US team in New York City and will support our Digital Communications Manager. This is a unique opportunity to join us in making a serious impact in the chocolate industry!
What You Will DoCommunity Engagement & Management
Actively monitor and respond to comments, messages, and mentions across all platforms to foster a welcoming and inclusive community.
Build relationships with new to brand audience, choco fans, and influencers, transforming them into passionate brand advocates.
Address questions, concerns, and feedback with empathy, professionalism, and a touch of Tony’s signature tone.
Partner with the ChocoFanCare Community Specialist to ensure seamless choco fan engagement across all touchpoints.
Content Creation & Social Media Strategy
Plan, create, and publish a mix of content—from polished campaigns to lo-fi, in-the-moment posts and user-generated content (UGC)—that sparks conversations and builds brand love.
Stay ahead of social media trends, leveraging them creatively to keep Tony’s relevant and exciting.
Collaborate with the rest of the marketing team to align content with larger campaigns, ensuring consistent messaging and maximum impact.
Insights & Analytics
Track, analyze, and report on social media performance to identify what resonates with the audience and adjust strategies accordingly.
Share community insights and engagement metrics with cross-functional teams to inform decisions and amplify results.
Collaboration & Innovation
Work closely with internal teams creative, brand comms, and impact – and external agencies to bring campaigns and strategies to life.
Partner with influencers and key brand advocates to amplify Tony’s message and increase reach.
Ideate and execute innovative ways to build an engaged, passionate, and active social media community.
Job Requirements
What We’re Looking For:
Must-Haves
2+ years of experience in social media, community management, or a similar role.
Strong understanding of major social platforms (e.g., Instagram, TikTok, Twitter, Pinterest, LinkedIn) and their unique features, algorithms, and audiences.
Proven ability to create engaging and creative social content, both polished and scrappy.
Exceptional writing skills with the ability to adapt to Tony’s bold, p…
