Overview
Social Media & Content Coordinator Jobs in New York, NY at ESSOR
About the Company
Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.
About the role:
We are seeking a dynamic and results-driven Social Media Coordinator to manage and elevate the social media presence of innovative brands. This role requires an individual who thrives in a fast-paced environment, can efficiently juggle multiple campaigns, and is adept at engaging diverse online communities. The ideal candidate will possess a strong understanding of social media trends, content creation, and audience engagement strategies, with the ability to maintain distinct voices for each brand.
What you will do:
Community Management
Build and engage with online communities across both brands.
Respond to comments, DMs, and mentions in a timely, brand-aligned manner.
Foster conversations to strengthen brand presence and loyalty.
Content Calendar & Social Media Management
Plan and schedule content across Instagram, TikTok, and other platforms.
Curate a mix of UGC, branded content, and promotional assets.
Write compelling, on-brand captions and collaborate with creative teams to produce high-quality visuals.
User-Generated Content (UGC) Strategy
Source and manage UGC to enhance organic and paid social media campaigns.
Coordinate with content creators, briefing them on brand expectations.
Track campaign performance and provide insights for optimization.
Social Media Expertise
Stay updated on social media trends, platform changes, and best practices.
Understand algorithms to maximize reach and engagement.
Comfortable with hands-on content creation and collaboration with creative teams.
Who you are:
1-3 years of experience in social media management, content creation, or community engagement, preferably for consumer brands.
Strong understanding of Instagram, TikTok, and emerging social platforms.
Experience working with user-generated content and influencer collaborations.
Creative mindset with excellent writing skills for social media captions.
Hands-on experience with social media tools (e.g., Canva, CapCut, scheduling platforms).
Organized, proactive, and able to manage multiple tasks in a fast-paced environment.
Passionate about building brand communities and driving engagement.
We are seeking for people who:
Are owners.
Are continually raising the bar.
Are sincerely open-minded, and are willing to examine their strongest convictions with humility.
Nurture and embrace differing perspectives to make better decisions.
What’s in it for you?
A supportive, diverse and global team with a growth mindset.
A scaling company with great industry professionals.
A flexible (hybrid) working environment.
Great opportunities to get involved with exciting projects.
If you are ready to join our fast-paced company, apply now!
The estimated salary range for this role is $50 – $60K per year. Final compensation will be determined based on factors such as experience, skills, and location.
We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.
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Title: Social Media & Content Coordinator
Company: ESSOR
Location: New York, NY
