Overview
Social Media & Content Manager Jobs in Copenhagen Metropolitan Area at PureGym DK
Title: Social Media & Content Manager
Company: PureGym DK
Location: Copenhagen Metropolitan Area
We’re searching for a Social Media & Content Manager to join to join our Marketing team based in Copenhagen Denmark!
About PureGym:
Founded in 2009, the PureGym Group is one of the largest gym operators in Europe and provides high-quality, low-cost fitness facilities. The Group has more than 2million members across 500+ gyms and holds market leading positions across the UK, Denmark and Switzerland. By providing quality gyms at affordable prices, and where everybody is welcome, we help more people in more places live healthier lives.
The Role
As one of the leading gym brands in Denmark and in the world, we are seeking a creative Social Media & Content Manager to join our team. Delivering our social media and content strategy in Denmark with the aim of inspiring a healthier nation. You’ll spend time in our gyms shooting content, as well as briefing our creative teams to produce branded content from head office.
You’ll join the Brand team as part of our in-house Group Marketing function, with 40+ people operating across 3 core countries. Your line manager will be based in the UK but the role is based in our Copenhagen Head Office.
Key Responsibilities:
Manage the day-to-day handling of all social media channels.
Work closely with the Brand Marketing team, Senior Content Manager and Paid Social teams to develop and manage the social schedule throughout the year, ensuring our content drives engagement with our audience to support brand favourability, new joiners, and retention of existing members.
Produce a monthly report that outlines social and content performance against our KPIs, competitor tracking, and share key headlines and takeaways with the wider team.
Manage the local social media process, ensuring policies and procedures are upheld. Includes creating quarterly toolkits to empower gym teams and provide training to social champs.
Support the Senior Content Manager to create content aligned with the group content marketing strategy to inspire a healthier nation, build our brand and support acquisition and retention goals.
Organise and manage end-to-end creative content shoots, either with our internal video team or external content suppliers. Including but not limited to booking shoot locations, talent casting, scripting and attending shoots to ensure consistent brand and creative vision for content projects.
Collaborate with the Influencer Marketing Manager to execute the influencer strategy to improve brand awareness in DK.
Collaborate with the group campaign and partnerships team to activate and amplify brand campaigns and key brand moments through core content and social channels.
Work cross-functionally to help bring wider business objectives to life with engaging content
The Person
The Social Media & Content Manager is a pivotal member of the team and understands how to create content and communicate effectively on each social platform to support our marketing objectives and growth ambitions.
Bachelor’s degree in marketing or relevant field and 3+ years of experience with a track record of managing social channels and creating engaging content that drives engagement.
Passionate about health and fitness with a drive to make a difference to people’s lives through content.
Have a good understanding of how content can play a key role in all stages of the marketing funnel to target different audiences.
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