Overview
Social Media Coordinator Jobs in San Francisco, CA at Encore Group
Position Summary: Designs and supports digital marketing content to further organization public relations goals. Supports website development, social media activities, and mobile app implementation. Utilizes campaign data to evaluate strategies and implement more effective marketing tactics. Produces various forms of content for use in advertising and marketing campaigns.
Critical Tasks:
Maintains and updates the corporate website and employee intranet by designing graphics, writing copy, performing analytics, and creating multimedia items for online use.
Supports website development, including the implementation of new and updated functions and features.
Optimize website interface, data, and copy to ensure a friendly user experience and maximum web traffic.
Assists in search engine optimization efforts by including appropriate keywords in website materials and conducting competitive assessments.
Participates in marketing campaign execution from design, content creation, and layout to distribution and reporting.
Identifies, tests, and implements new opportunities and functionality to improve website user experience.
Supports behavioral research activities to provide insight and strategies for marketing programs.
Coordinates with the Public Relations Department to develop and execute digital content advertising campaigns across a variety of channels.
Utilizes web analytics to gain actionable data and insights for marketing activities.
Contributes to the organization’s social media strategy and enhances customer online engagement.
Measure social media program impact in order to determine campaign effectiveness and maximize engagement.
Collaborates with the Public Relations Director to ensure excellent customer service and to address all questions, concerns, and comments in a timely manner.
Assists with managing mobile marketing efforts including maintaining mobile web site content, executing text message strategies, and developing mobile app marketing functionality.
Performs other job-related activities as requested.
Required Qualifications:
High School Diploma or equivalent required.
Associates Degree in communications, marketing, or graphic design preferred.
2+ years of experience in marketing, public relations, or related field required.
Title: Social Media Coordinator
Company: Encore Group
Location: San Francisco, CA
