Overview
Social Media Coordinator Jobs in Greensboro, NC at Kontoor Brands
Job Description
FullSpeed Automotive is a leading name in the quick lube industry, managing 11 regional brand websites, including Grease Monkey, SpeeDee Oil, and Kwik Kar. We are looking for a Web Manager to lead our website strategy, optimize performance, and support a major website replatform initiative.
This role requires expertise in WordPress and Wix, experience with Google Analytics, and knowledge of offline conversion tracking and Meta CAPI implementation. The ideal candidate is a strategic thinker with hands-on execution skills, comfortable working in a fast-paced, collaborative environment.
Responsibilities
Website Management & Strategy
Lead the replatforming initiative for all brand websites, ensuring a seamless transition.
Manage and optimize existing WordPress and Wix sites, ensuring functionality, performance, and brand consistency.
Oversee Yext integration for local pages on our three largest brands.
Maintain website content, ensuring it is up-to-date, SEO-optimized, and conversion-focused.
Performance Optimization & Analytics
Utilize Google Analytics and other tools to track website performance and generate actionable insights.
Implement offline conversion tracking to measure digital-to-offline impact.
Execute and maintain Meta CAPI (Conversions API) to enhance data tracking and marketing attribution.
Optimize user experience (UX) and conversion rates through data-driven decision-making and A/B testing.
Cross-Functional Collaboration & Creative Execution
Manage website and landing page strategy for brand campaigns across multiple brands.
Work closely with internal and externel agencies, designers, developers, and internal marketing teams to execute website enhancements and projects.
Ensure all brand websites align with FullSpeed Automotives digital marketing strategy and business objectives.
Stay up to date with the latest SEO, web design, and digital marketing best practices.
Qualifications
5+ years of experience in website management, digital marketing, or a related field.
Experience in large scale website redesigns and replatforms.
Experience in franchise and multi-unit retail is preferred.
Proficiency in WordPress and Wix CMS platforms.
Strong knowledge of Google Analytics, including conversion tracking and reporting.
Experience with offline conversion tracking and Meta CAPI implementation.
Familiarity with SEO best practices and website performance optimization.
Ability to work cross-functionally with design, development, and marketing teams.
Strong problem-solving skills and attention to detail.
Bonus: Experience with design/creative tools and processes
Why Join FullSpeed Automotive?
Play a key role in replat forming and modernizing our brand websites.
Work with a dynamic and collaborative team in a fast-growing industry.
Gain hands-on experience with cutting-edge marketing technologies and analytics tools.
Competitive salary, benefits, and professional growth opportunities.
Salary range: $90,000-115,000
Preferred Qualifications:
While not mandatory, the ideal candidate may have:
Located in Denver, CO
Experience in franchise/multi-unit retail
Wix experience
Copywriting skills
If youre ready to drive digital transformation in the automotive service industry, wed love to hear from you!
Qualifications
5+ years of experience in website management, digital marketing, or a related field.
Experience in large scale website redesigns and replatforms.
Experience in franchise and multi-unit retail is preferred.
Proficiency in WordPress and Wix CMS platforms.
Strong knowledge of Google Analytics, including conversion tracking and reporting.
Experience with offline conversion tracking and Meta CAPI implementation.
Familiarity with SEO best practices and website performance optimization.
Ability to work cross-functionally with design, development, and marketing teams.
Strong problem-solving skills and attention to detail.
Bonus: Experience with design/creative tools and processes.
Why Join FullSpeed Automotive?
Play a key role in replatforming and modernizing our brand websites.
Work with a dynamic and collaborative team in a fast-growing industry.
Gain hands-on experience with cutting-edge marketing technologies and analytics tools.
Competitive salary, benefits, and professional growth opportunities.
If youre ready to drive digital transformation in the automotive service industry, wed love to hear from you!
Title: Social Media Coordinator
Company: Kontoor Brands
Location: Greensboro, NC
