Overview
Social Media Coordinator Jobs in Buffalo, NY at Randstad
Title: Social Media Coordinator
Company: Randstad
Location: Buffalo, NY
As a Social Media Coordinator, you will create and maintain a strong online presence for our company focusing on the USA/Canada regions. You will implement online marketing strategies through social media accounts in an effort to increase brand awareness. Additionally, it will be important to understand the target audience and create an appropriate strategy to reach this group. In this position you will support content creation, post scheduling, community management coordination, and reporting across all channels.
Responsibilities
Research target audience and discover current trends
Support the creation of fresh, engaging content that resonates with our audience, including short-form videos, photos, and graphics, either independently or in partnership with an agency.
Capture and edit short-form videos optimized for social media platforms (e.g., Reels, TikTok, Shorts), ensuring high-quality, on-brand content that aligns with platform trends and audience preferences.
Monitor web traffic, supporting the development of reports that track KPIs such as reach, engagement, conversions, and traffic generation to the website.
Develop optimal posting schedule
Qualifications
Bachelor’s degree in Marketing or related field
Exposure to Social Media Management Platforms/Brandwatch is preferred.
Experience with shooting and editing short-form video
Working experience with Adobe Creative Suite (InDesign, Photoshop, Adobe Express, and Adobe Premiere Rush).
Solid software proficiency to include Microsoft Outlook, Excel, PowerPoint, and Word (Intermediate to advanced level Excel and PowerPoint User).
Strong communication, multitasking and analytical skills
