Overview
Social Media Coordinator / Digital Content Creator Jobs in Gallatin, TN at Tennessee Grasslands
Job Summary
This is a marketing leadership role, reporting directly to the CEO. The ideal candidate has 3 to 5 years of experience in flexible film packaging, with an industry-leading organization, and will have the experience and desire to build and lead a team and develop and execute strategy. The successful candidate will embrace the opportunity to work with, learn from, and challenge the CEO. The candidate needs to have prior experience in the fresh/perishable food industry and, more specifically, within food packaging/packaging science. Areas of responsibility include:
Strategic Planning: Will lead the strategic planning process (3-5 years). Specific areas of focus for Garlock are in furthering its sustainability agenda and strategy; focused product growth strategies, within specific target markets; and expansion plans. The successful candidate will write and execute a pragmatic, implementable strategic plan:
Defines/documents/clearly articulates market needs
Defines a prospective value proposition and validate it with prospective customers
Identifies, hones and articulates a compelling value proposition
Understands sources of competitive advantage and can exploit these
Effectively differentiates company, product, and service offerings
Sizes a market and segment to a “servable” market opportunity
Translates market size into an entry-point and expansion plan….
Initial product offering and application(s) à 3-year roadmap
Identification/definition of prospective customers and the “ideal” customer target(s)/launch customers.
Arms business development with the facts and information needed to generate leads
Develop collateral materials for sales and lead generation (pitch deck, leave-behind, micro-site, etc.)
Develops, coordinates, and implements a multi-faceted marketing communications plan, including participation in key trade shows
New Product Development: Knows how to develop business case assumptions and build out proforma financial estimates, to include price, volume, timing and capital requirements:
Able to lead a cross-functional team through the stage-gate product development process and lead the commercialization of new products and/or expansion of existing product lines
Prepare sales forecast assumptions, scenarios and contingencies
Accountable for making sure the team selects the best process; one that will lead to competitive advantage
Responsible for growth capital (new product and capacity expansion)
Mergers and Acquisitions: Will work closely with the CEO to identify and evaluate inorganic growth opportunities (i.e. partnerships, alliances, joint ventures or acquisitions).
Skills and Knowledge Desired:
Bachelor’s degree in finance or marketing acceptable, with prior experience in plastic food packaging space.
Bachelor’s degree in Packaging Science or Polymer Science/Chemical Engineer, with experience in marketing and product management.
MBA desired
Highly organized
Professional, detailed and results oriented; Bias toward action
Strong Project Management Experience
Effective cross-functional leadership skills
Balance approach between “customer first” and financial/fiscal responsibility to the business and its sponsors
Strictly maintains confidentiality and discretion
Proactive. Shows and takes initiative
Exemplary interpersonal and communication skills
Outstanding analytical skills; Data-driven approach
Meeting and exceeding sales goals
Prospecting confidence and willingness.
Strong proficiency in Word, Excel, PowerPoint, HubSpot (or equivalent CRM solution)Direct Reports: Initially, this position will have one direct report (Business Development Coordinator). A successful leader will be responsible for designing the marketing organization and justifying the need for additional resources, to include writing job descriptions and budgeting for those resources.
P&L Responsibility: The marketing organization will be built on a “pay as we go”/ “points on the board”/ results basis.
Industry Involvement: A successful leader will be well-connected in our industry, to include attending and participating in trade association activities conferences (i.e. SPC, IFPA, FPA). This leader will be our will become a knowledge expert in flexible food packaging
Work Environment:
This job may be done remotely. It will require occasional work in an office and manufacturing environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and digital/web services.
Physical Requirements:
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the teammate is regularly required to stand, walk, sit, and use hands to handle or feel.
Travel up to 25-30% may be required.
The teammate frequently is required to talk or hear.
Title: Social Media Coordinator / Digital Content Creator
Company: Tennessee Grasslands
Location: Gallatin, TN
