Overview
Social Media Executive Jobs in Dubai, UAE/Dubai at MDAR Food Company
Roles and responsibilities
A Social Media Executive is responsible for managing acompany’s or brand’s online presence acrosssocial media platforms. Their role involves creating andimplementing social media strategies, engaging with the audience,and ensuring that the company’s brand message iscommunicated effectively. Below is a breakdown of the key skillsrequired for a Social Media Executive:
1.Content Creation andCuration Creative Writing :
Crafting engaging and effective copy forsocial media posts, advertisements, and campaigns that resonatewith the target audience.
Visual Content Creation:
Designing graphics, images,videos, and other multimedia content to accompany social mediaposts, using tools like Canva, Adobe Photoshop, or video editingsoftware.
Content Curation:
Selecting and sharing relevant third-partycontent that aligns with the company’s brand and providesvalue to the audience.
Brand Voice Consistency:
Maintaining a consistent tone,style, and messaging that reflects the brand’s identityacross all social media platforms.
2.Social Media Strategy Platform Knowledge :
Understanding the strengths and nuancesof each social media platform (e.g., Facebook, Instagram, Twitter,Linked In, Tik Tok, Pinterest) to tailor content and campaignsappropriately.
Audience Segmentation:
Identifying the target audience foreach platform and crafting tailored content that meets theirinterests andpreferences.
Campaign Planning:
Developing and executing social mediacampaigns designed to increase
brand awareness
, drive engagement,and meet specific business goals (e.g., lead generation, sales, ortraffic).Trendspotting:
Keeping up with current social media trends, viral content, andemerging platforms, and incorporating relevant trends into socialmedia strategies.
3.Community Management Engagement :
Actively interacting with followers by responding to comments,messages, and mentions, ensuring that the community feels heard andvalued.
Customer Support:
Addressing customer inquiries, concerns, orcomplaints on social media in a timely and professionalmanner.
Building Relationships
:
Cultivating a loyal community bycreating engaging, personalized interactions and maintainingconsistent
communication
withfollowers.
Brand
Advocacy
:
Encouraging brand
advocacy
by engagingwith influencers, loyal customers, and brand ambassadors to amplifythe brand’s reach.
4.Analytics andReporting Social Media  Metrics:
Using social media analytics tools(such as Google Analytics, Facebook Insights, or Hootsuite Analytics) to track and measure the performance of social mediaposts, campaigns, and ads.
Data Interpretation:
Analyzing data from social mediaperformance reports to understand audience behavior, engagementlevels, and content effectiveness, and using these insights tooptimize future strategies.
KPIsand ROI:
Measuring key performance indicators (KPIs) such as engagement rate, click-through rate, conversion rate, andreturn on investment (ROI) to determine the success of social mediaactivities.
Continuous Improvement
:
Adjusting strategies based on datainsights, ensuring the
continuous improvement
of social mediaperformance.  Desired candidate profile  We arelooking for Social Media Executivesthat share our pas…
Title: Social Media Executive
Company: MDAR Food Company
Location: Dubai, UAE/Dubai
Category: Marketing / Advertising / PR, Creative Arts/Media
