Overview
Social Media Head Jobs in Chennai, India at The New Indian Express
Position: SOCIAL MEDIA HEAD
About Us
The New Indian Express Group is one of India’s oldest and largest media houses, founded by the Late Shri Ramnath Goenka. The New Indian Express Group is publishing Newspapers and Periodicals in the States of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala, Orissa and the Union Territories of Puducherry, Andaman and Nicobar Islands, Yanam and Lakshadweep. It publishes its newspapers and periodicals from 33 Centers.
It also has Marketing Offices in Kolkata, Mumbai and New Delhi.
The Company’s publications include English Dailies viz. The New Indian Express and The Morning Standard and Sunday editions The Sunday Express and The Sunday Standard and weekly edition Indulge. The Morning Standard and The Sunday Standard are published in New Delhi. The company also brings out Tamil daily Dinamani and Samakalika Malayalam Varika, a weekly magazine in Malayalam.
The group sites are , , , , , , .
The Company is professionally managed, with well-qualified and experienced people holding charge of different Departments. The Company’s publications are popular and command a large readership.
Position Title:
Social Media Head
Location:
Chennai
We seek adynamicSocial Media Headto lead our engagement strategies across platforms.
Job Overview:
The Social Media Head will be responsible fordeveloping, executing, and optimizingsocial media strategies to increase readership, engagement, and brand visibility. This role requires expertise in audience growth, real-time news dissemination, and digital storytelling.
Key Responsibilities:
1. Social Media Strategy & Execution
Develop and implement acomprehensive social media strategyacross platforms (Twitter/ X, Facebook, Instagram, Linked In, You Tube, Threads, Whats App Channels, etc.).
Plandaily, weekly, and special campaigncalendars in coordination with editorial teams.
Drivereal-time news updateswhile maintaining journalistic integrity.
Optimize content forvirality, discoverability, and SEO.
2. Content & Engagement
Oversee the creation ofhigh-quality, platform-specific content(text, images, videos, reels, shorts, threads).
Ensure fast and accurate dissemination ofbreaking newswhile adhering to ethical journalism.
Engage with followers, respond to comments, and manageaudience interactionsprofessionally.
Collaborate with journalists to promoteexclusive stories, investigative reports, and editorials.
3. Growth & Analytics
MonitorKPIs (followers, reach, engagement, CTRs, etc.)and optimize strategies based on analytics.
Track trending topics and leveragehashtags, trends, and user-generated contentto boost engagement.
ConductA/B testingfor different content formats and posting schedules.
Use analytics tools (Google Analytics, Meta Business Suite, Twitter Analytics, etc.) to generate reports.
4. Digital Monetization & Partnerships
Identify opportunities forrevenue generationthrough social media (sponsored content, paid promotions, memberships, etc.).
Collaborate withbrands and advertisersfor partnerships aligned with editorial standards.
Work with ad sales teams toboost digital ad revenuesvia social channels.
5. Crisis Management & Compliance
Handle sensitive content withjournalistic responsibilityand prevent misinformation.
Manage crisiscommunicationand ensuredamage controlduring controversies.
Stay updated withsocial media policies, copyright laws, and ethical guidelines.
Requirements & Qualifications:
10 – 15 yea…
Title: Social Media Head
Company: The New Indian Express
Location: Chennai, India
Category: Marketing / Advertising / PR, Creative Arts/Media
