Overview
Social Media Lead Jobs in Melbourne, Victoria, Australia at Paxus
Title: Social Media Lead
Company: Paxus
Location: Melbourne, Victoria, Australia
Role:Social Media Lead
Start Date:Feb-March 2025
Location: Melbourne
Salary:105K to 120K Package (Inc Super)
Flexibility:4 Days in office + 1 day WFH
Why Work for this Marketing Agency
Flexible Work: Hybrid arrangement (4 days in office) with flexible start & finish times.
Prime Location: State-of-the-art office near Train Station, restaurants, and cafes.
Award-Winning Agency: Recognized by Deloitte, Adnews & B&T
Retail Discounts: Enjoy exclusive employee discounts with top retailers.
Industry Collaboration: Partner with top professionals, vendors, and tech innovators.
Advanced Tools: Access cutting-edge marketing platforms and technologies.
Big Campaigns: Manage large budgets and impactful, wide-reaching campaigns.
Team Collaboration: Work closely with creative, strategy, analytics, and production teams.
Innovation-Friendly: Experiment with new formats, technologies, and platforms.
Professional Development: Access tailored programs for career growth in a dynamic industry.
About the Role
1. Organic Social & Community Management
Strategy Development: Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and traffic across all e-commerce brands.
Platform Management: Oversee the management of various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, Pinterest) to ensure consistent brand messaging and engagement.
Social Listening:Monitor social media channels for brand mentions and relevant conversations, leveraging insights to inform strategy and content.
Analytics & Reporting: Track, analyze, and report on key metrics and performance indicators to assess the effectiveness of social media strategies and identify areas for improvement.
Community Engagement: Foster and manage online communities, responding to comments, messages, and mentions in a timely and professional manner to build relationships and enhance brand loyalty.
2. Content Marketing
Content Strategy:Develop and execute content strategies that align with overall marketing objectives and resonate with target audiences.
Content Creation:Collaborate with the creative team to produce high-quality, engaging content (e.g., graphics, videos, blog posts) that aligns with brand guidelines and platform best practices.
Editorial Calendar:Maintain and manage a content calendar to ensure timely and consistent posting across all social media channels.
Campaign Management:Plan and oversee social media campaigns, from ideation to execution, ensuring they are aligned with marketing goals and brand messaging.
Influencer Collaborations:Identify and collaborate with influencers and brand advocates to amplify brand messages and reach wider audiences.
3. Paid Social Media Marketing(Very little, less than 10%)
Paid Strategy Development:Develop and implement paid social media strategies to drive traffic, conversions, and revenue for e-commerce brands.
Ad Management:Oversee the creation, testing, and optimization of social media ads across platforms like Facebook Ads, Instagram Ads, LinkedIn Ads, and others.
Budget Management:Allocate and manage budgets for paid social media campaigns, ensuring optimal spend and ROI.
Performance Analysis:Monitor and analyse the performance of paid social campaigns, providing insights and recommendations for optimization.
A/B Testing:Conduct A/B tests on ad creatives, audiences, and placements to continually improve campaign performance.
Skil…
