Overview
Social Media Lead/Sr. Social Media Manager Jobs in San Francisco, California, USA at Pilot
Position: Â Social Media Lead / Sr. Social Media Manager
The Role
At Pilot, we’re all about startups. They’re our bread and butter, and we’re proud to be one ourselves. Now, we’re ready to take our winning product to the broader SMB market.
As the social media lead, you’ll develop strategies to drive engagement with Pilot’s content, innovate new projects, set high standards for content marketing, and integrate efforts with marketing and paid media. You’ll also maximize opportunities for earned and owned media.
Success in this role means:
Executing social media best practices, but knowing when to experiment and push beyond when an idea calls for it.
Living at the intersection of media, creative, analytics, social, and content to create informative resources for startups and small business owners.
Developing and executing Pilot’s influencer and executive thoughtleadershipstrategy.
Our ICP stopping their scroll to learn from us and start to see Pilot as the #1 choice for their back-office needs.
Key Responsibilities
Strategy Development:Craft and implement a holistic social media strategy aligned with our overall marketing and business goals. This includes channel selection, influencer and executive thoughtleadershipstrategy, and performance metrics.
Content Creation and Curation:Create platform-specific social media content, manage editorial calendar, and test new features that drive engagement. This includes everything from snappy tweets and Instagram reels to long-form Linked In posts from Pilot’s experts.
Brand Voice Development:Co-architect a distinctive brand voice and point-of-view on social media that resonates with our startup and SMB audience.
Creator and Partner Relations:Develop and manage relationships with content creators, thought leaders, and ecosystem partners to expand our reach and credibility.
Analytics and Reporting:Help define robust tracking and reporting systems to measure the effectiveness of our social media efforts. Use these insights to continuously refine our strategy.
Cross-functionalCollaboration:Work closely with other teams (Product Marketing, Content, Demand Gen, Sales, Partnerships, CFO Services) to ensure social media efforts are integrated with and supportive of broader marketing and business initiatives.
About You
Have at least 7 years of experience in social media and a clear perspective on how to shake up B2B marketing.
Can balancestrategic visionand tactical execution, from setting channel strategy to getting in the weeds scheduling posts and doing influencer research.
You’re a master of 1-2 major social platforms and have a keen eye for which content works where.
You’re an excellent communicator and storyteller, able to turn even the driest of topics into engaging social content.
Understand content and comms strategy in addition to social media channels.
Thrive in afast-pacedstartup, comfortable operating under ambiguity with high agency.
Creative, curious, and can walk a mile in a business owner’s shoes.
Join us and help build a marketing machine that will scale Pilot to $100M ARR and beyond!
About Pilot
Pilot launched in 2017 to bring the back office into themodernera. Pilot provides small businesses with dedicated finance experts – which Pilot hires as full-time, U.S.
-based employees – who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems cus…
Title: Social Media Lead/Sr. Social Media Manager
Company: Pilot
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR
