Overview
Social Media Manager Jobs in New York City Metropolitan Area at Three Six Zero
Title: Social Media Manager
Company: Three Six Zero
Location: New York City Metropolitan Area
The Role:
Three Six Zero is looking for an experienced Social Media Manager to support a developing singer-songwriter in the lead-up to an album campaign. This is a six-month contract role focused on shaping and executing the artist’s digital presence across social platforms. The ideal candidate will have prior experience working with emerging artists in the pop or indie-pop space and a deep understanding of digital trends, audience engagement, and organic content strategy. Candidates with a track record of successfully growing artist platforms and executing creative marketing initiatives will be prioritized.
Responsibilities:
Work with Artist Manager and Creative Director to develop social media and content strategy for developing artist
Oversee all day to day operations of social media accounts including Instagram, TikTok, Facebook, x, for talent
Track and aggregate influencer content across social platforms
Use data and knowledge of space to identify strategy, while having a deep understanding of what makes sense and feels organic for talent
Identify key marketing moments/releases, and assist in executing the initiatives
Develop innovative content ideas to unlock new audiences and super-serve existing fanbase
Create, update and circulate engaging weekly content calendars
Organize and manage artist asset folders
Work closely with Head of Digital, artist managers and label reps, to develop and execute bespoke digital marketing strategies (i.e. influencer, AI and Web3 activations, D2C initiatives or data-capture competitions) and content for artist release campaigns and tour promotions, plus other marketing efforts as required
Skills/Qualifications:
Must be based in New York City
A minimum of 2 years’ experience working with developing artists, especially in pop/indie pop
Confident working directly with artists, with a deep understanding of the way they think and work
Familiar with scheduling tools, whilst able to react to last-minute changes, new trends or ad-hoc content
A team player, with the ability to also work independently and be accountable for own client projects
Confident with photo/video/audio editing software
In-depth knowledge of social media platforms and algorithms, digital trends and new technology
Understands each stage of a music release campaign and how to optimize audience engagement
Proven success in unlocking new audiences and super-serving existing fanbases
