Overview
Social Media Manager Jobs in Toronto, Ontario, Canada at Destination Toronto
Position: Â Social Media Manager (13 month contract)
ROLE SUMMARY
This is a fixed term contract of 13-14 months as our Social Media Manager.Working as a member of the Content team, the role contributes to developing the overall social strategy and leads the planning and execution of content plans for consumer-focused social media platforms. Specifically, this position is focused on growing and engaging an online community of connected advocates who enthusiastically and frequently share our stories within their communities.
This includes managing the overall social content calendar for the Consumer/Leisure audience segment while developing and distributing content through active community management of Destination Toronto’s consumer-focused social platforms. This also includes managing the ambassador program, and planning and delivering contributor activations on the platforms. This position will lead paid social planning and creative development for always-on content initiatives while collaborating with other teams on paid media campaign-related social activations across all markets.
This position will leverage analytics to develop actionable reports and insights supporting organizational objectives.
CORE RESPONSIBILITIES
Program:
Assist the Senior Manager, Content with the development and presentation of social media strategy
Co-manage (with Digital Content Specialist & Marketing Coordinator) user-generated assets, including sourcing, categorizing and managing permissions
Identify trends and emerging social platforms
Summarize insights and conversations and work closely with Senior Manager, Content on the creation of actionable reports in support of organization objectives, to create testing scenarios and adapt forward planning
Attend Destination Toronto stakeholder and member events/properties for thepurposeof generating real-time social content
Liaise with contracted agencies and suppliers as required
Ensure consistent and compelling execution of Toronto brand in all channels
Community Management:
Build and maintain a robust social publishing calendar
Diligently maintain the calendar on shared department platform
Develop content and publish to Destination Toronto platforms, aligned to calendar and supporting consumer-focused initiatives
Research and source photography and manage rights for UGC content across platforms
Moderate and respond to user content and conversation within brand channels to drive engagement
Leverage social listening to surface customer insights, identify influencer opportunities or measure/report on social program impact
Ambassador Program:
Identify, recruit and manage a local network of Toronto ambassadors for the purposes of social and content collaborations (ex. My Toronto, Instagram takeovers, etc), including content planning, scheduling and reporting
Participate in social media ambassador editorial advisory group and implement strategic plans as needed
Paid Social:
Incollaborationwith media agency, develop and manage core paid social media plans in support of organization objectives for Consumer/Leisure segment
Collaborate with marketing leads in the planning of campaign-related paid social activity and integration within publishing calendar
Lead development of paid social creative for always-on program, collaborating with internal and external creative resources as appropriate
KNOWLEDGE
Strong understanding of all social media platforms
Strong understanding …
Title: Social Media Manager
Company: Destination Toronto
Location: Toronto, Ontario, Canada
Category: Marketing / Advertising / PR, Creative Arts/Media
