Overview
Social Media Marketing Specialist Jobs in Kissimmee, FL at Orlando Kings Tattoo
About GICS
Goethe International Charter School (GICS) is a TK-8th grade International Baccalaureate (IB) school offering a dual-immersion German-English program and Spanish/German acquisition courses. GICS fosters a diverse, inclusive, and globally minded learning environment, empowering students through rigorous academics and cultural enrichment. As part of our commitment to excellence, we seek a dedicated and creative Marketing and Communications Coordinator to enhance our outreach, engagement, and visibility.
Job Summary
GICS is seeking a highly motivated and detail-oriented Marketing and Communications Coordinator to develop and implement strategic marketing initiatives that support student enrollment, community engagement, and fundraising efforts. This individual will manage internal and external communications, social media, branding, and event promotions while collaborating with school leadership, parent organizations, and external partners. The ideal candidate is passionate about education, skilled in digital marketing, and experienced in content creation and community outreach.
Key Responsibilities
Communications and Public Relations
Serve as the primary contact for school communications, ensuring consistency in messaging and branding.
Draft and distribute press releases, newsletters, and parent communications.
Maintain and update the school’s website with relevant and timely information.
Collaborate with staff, parents, and community members to foster a positive public image for GICS.
Assist in crisis communication and reputation management when needed.
Manage media relations, including pitching stories and coordinating interviews with local press.
Develop internal communication strategies to ensure alignment among faculty, staff, and stakeholders.
Marketing and Outreach
Develop and execute marketing strategies to promote GICS’s unique programs and attract prospective families.
Create and manage engaging content for social media, newsletters, and the school website.
Design and distribute promotional materials, including flyers, brochures, and videos.
Enhance community engagement through digital campaigns, storytelling, and success spotlights.
Participate in community outreach and business events to promote the school, recruit new students, build new partnerships and sponsorships, and expand exposure.
Monitor website and social media analytics, providing insights to optimize engagement.
Develop and implement targeted marketing campaigns to increase brand awareness and enrollment.
Conduct market research to understand audience demographics and refine outreach efforts.
Maintain and enforce GICS’s brand identity across all communications and materials.
Branding and Visual Identity
Ensure all marketing materials align with GICS’s brand guidelines and maintain visual consistency.
Oversee the development of multimedia content, including photography and videography.
Work with graphic designers and creative professionals to produce high-quality branded materials.
Implement rebranding initiatives as needed to enhance the school’s visual presence.
Fundraising and Event Promotion
Support fundraising initiatives, including donor engagement, sponsorship outreach, and event marketing.
Collaborate with leadership to promote fundraising events such as the Family Fun Day, Jogathon, International Flair, and GALA.
Develop targeted email campaigns to increase donor and community support.
Design and implement strategies to boost participation in fundraising efforts.
Assist in the coordination of fundraising campaigns and donor recognition programs.
Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
At least 3 years of experience in marketing, communications, or nonprofit development (education sector preferred).
Proficiency in social media management, email marketing platforms, and website content management.
Strong writing, editing, and storytelling skills.
Experience using graphic design tools such as Canva, Adobe Creative Suite, or similar platforms.
Knowledge of data analytics tools to track and enhance engagement.
Bilingual proficiency in German or Spanish is a plus.
Passion for international education and cross-cultural learning.
Compensation and Benefits
Salary range: $70,560–$75,600, based on experience and qualifications.
Comprehensive benefits package, including health insurance and retirement contributions.
CALPERS Retirement Membership
Professional development opportunities.
A dynamic and supportive work environment in a globally focused school community.
Other Duties
Perform additional tasks as assigned to support school operations and student well-being.
Special Physical Requirements
Visual acuity to see details at close range.
Ability to lift up-to 25 pounds.
Mobility to traverse all areas of the school site and assist with physical handling of students when necessary.
Job Type: Full-time
Pay: $65,520.00 – $68,880.00 per year
Benefits:
Dental insurance
Health insurance
Life insurance
Retirement plan
Vision insurance
Schedule:
8 hour shift
Monday to Friday
Ability to Commute:
Los Angeles, CA 90066 (Preferred)
Work Location: In person
Title: Social Media Marketing Specialist
Company: Orlando Kings Tattoo
Location: Kissimmee, FL
