Overview
Social Media Marketing Specialist Jobs in Philippines at SkinSeoul
Title: Social Media Marketing Specialist
Company: SkinSeoul
Location: Philippines
Job description
We are seeking aSocial Media Marketing Specialistto grow and manage our social media presence as a key marketing channel to build a strong community and drive business growth. As the Social Media Marketing Specialist, you will be responsible for defining and executing the social media strategy and roadmap, working closely with a multicultural, cross-functional team. Given the criticality and impact of social media as a channel, you will have the opportunity to collaborate intensively with the CEO and COO.
Responsibilities:
Social Media Management & Strategy
Manage and develop strategy for social media marketing channels (e.g. Instagram, TikTok, YouTube, Facebook, etc.) to boost brand awareness and engagement.
Develop and execute social media marketing campaigns that drive brand growth and sales.
Stay updated on skincare industry trends and social media algorithms for strategic insights.
Plan and schedule monthly social media content calendars, ensuring alignment with brand messaging.
Content Creation & Campaign Execution
Create and manage content on company social media accounts to inform and engage customers about skincare benefits and trends.
Develop briefs and guidelines for content creators and designers to execute campaigns effectively.
Collaborate with stakeholders across functions (marketing, product, data) to align strategies and execution.
Customer Research & Insights
Conduct customer research to understand skincare needs and user expectations.
Develop and maintain reports on key social media performance metrics and insights.
Influencer & Affiliate Programs
Build and manage affiliate & influencer programs to strengthen the company’s social media presence and drive sales.
Develop innovative processes and systems to manage a scalable and innovative affiliate program
Leverage new technologies to scale social media communities and improve efficiency.
Qualifications:
A Bachelor’s degree with ideally 2-5 years of experience in social media marketing.
Experienced in consumer-facing industries (e.g., e-commerce, retail, or FMCG) and/or a passion for the beauty and skincare industry is a major advantage.
Experience and/or exposure to serving users in North American and other Western markets is a plus.
The ability to push creative boundaries to build and execute innovative social media strategies.
An uncompromising attitude towards high standards, high performance and high ownership: Taking full responsibility to drive projects to success and even additional responsibilities to reach company goals.
Strong problem solving skills, with an ability to handle ambiguity and complex challenges, whilst thriving in a fast moving startup environment.
An unwavering appetite to learn and continuously disrupt themselves with fresh ideas and new technologies.
A strong bias for action, coupled with a data-driven and deep dive mindset to analyze and utilize metrics for continuous iteration and improvement.
Excellent English communication skills both written and verbal, with an ability to collaborate effectively in a highly multicultural team.
Knowing Korean language a plus.
By working at SkinSeoul you will have the opportunity to:
Be at the forefront of a company pioneering and disrupting the ecommerce and skincare industry with advanced AI technology
Be part of the growth story and boost your career by joining an ambitious and fast grow…
