Social Media Marketing Specialist

Overview

Social Media Marketing Specialist Jobs in Dubai, UAE/Dubai at athGADLANG

Job Description:

athGADLANG  is seeking a highly skilled Social Media Marketing Expert  to join one of our esteemed clients. The role of the Social Media Marketer is to leverage marketing and social media management expertise to build and maintain a strong social media presence, driving business growth, enhancing brand perception, and increasing profitability. In today’s always-online, interconnected world, this full-time position comes with a

diverse

range of responsibilities, all aimed at contributing to the overall success of the business.

Role and Responsibilities:

Conceptualize and create social media marketing campaigns and strategies, including budget planning and allocation; content ideation and distribution; and implementation schedule. Grow and expand the company’s social media presence into new platforms, while enhancing presence on existing platforms including Facebook, Linked In, Twitter, Instagram, Tik Tok, and You Tube. Plan, create, distribute, and schedule engaging written or graphic content in the form of e-newsletters, web page content, blogs, and social media messages.

Create a regular publishing schedule and implement it through an editorial calendar to plan, manage, and promote specific, timely marketing campaigns. Create

brand awareness

and ensure a strong online reputation through constant engagement and well-planned, timely, accurate, and platform-relevant updates across social media. Stay updated with all new developments within the organization, through constant interactions with other teams such as advertising, product development, brand management, sales, etc.,

to ensure brand consistency across all social messages. Engage with customers through content aimed at turning prospects or followers into customers and existing customers into social media brand advocates. Train and guide social media and marketing team members on social media implementation best practices and strategies. Research and monitor competitors’ social media activities to ensure brand safety and success. Report on progress and growth on all social campaigns to senior marketing management.

Support sales by cultivating leads from social media campaigns through a planned approach. Collect and analyze customer data about visits and interactions to create comprehensive reports and use that information to improve future marketing strategies and campaigns.  Skill Requirements:  Content Creation and Design:  Ability to create or supervise clear, concise, and engaging content for social media and website posts. A good sense of design, along with an understanding of the visuals and design elements best suited for specific platforms, is crucial for planning and distributing content effectively across channels.

Understanding of Social Media Marketing Tools:  In-depth knowledge of social media tools and platforms. A social media marketer must be able to identify and utilize the tools best suited to the company’s needs based on its tech stack and maturity, ensuring effective management of campaigns and content. Technology and Data Analysis:  Strong understanding of data management and analytics, enabling the marketer to schedule, manage, and improve customer experiences across social media and online platforms.

The ability to leverage customer data from social media and the company’s Customer Data Platform (CDP) is key to planning and executing …

Title: Social Media Marketing Specialist

Company: athGADLANG

Location: Dubai, UAE/Dubai

Category: Marketing / Advertising / PR, IT/Tech