Overview
Social Media Marketing Specialist Jobs in Irvine, California, USA at AmCan Group
This range is provided by AmCan Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$50,000.00/yr – $70,000.00/yr
We are seeking a talented Social Media Marketing Specialist to join our team. The ideal candidate will be passionate about social media, have a creative mindset, and possess excellent communication skills.
Responsibilities:
Social Media Operations
Social Media Management:
Oversee the daily operations and maintenance of the company’s social media presence on platforms such as RED, WeChat Channels, and Linked In.
Content Planning & Publishing:
Develop and produce high-quality content (articles, short videos, live streams, etc.) based on immigration industry trends, client needs, and market hot topics to enhance brand exposure and user engagement.
KOL Collaboration & Promotion:
Establish partnerships with industry Key Opinion Leaders (KOLs) and media resources to plan and execute promotional campaigns, increasing brand awareness.
Social Media Analytics:
Monitor performance data from social media platforms to optimize content strategies and improve conversion rates.
Website Development & Maintenance
Website Setup & Optimization:
Plan, develop, and maintain the company’s official website, ensuring timely content updates and compliance with SEO optimization strategies.
User Experience Enhancement:
Improve website readability and interactivity to increase potential client conversion rates.
Data Analysis:
Utilize tools such as Google Analytics to analyze traffic sources and user behavior, adjusting marketing strategies accordingly.
Livestream Planning & Execution
Livestream Content Planning:
Develop livestream topics and scripts based on key topics of interest for immigration clients, such as immigration policy analysis, case studies, and overseas lifestyle guides.
Livestream Operations:
Manage livestream organization and execution, including host coordination, equipment setup, and audience interaction strategies, to maximize engagement.
Multi-Platform Streaming:
Conduct simultaneous live streams across RED, Douyin, and WeChat Channels to expand brand reach.
Livestream Data Analysis:
Evaluate livestream performance and optimize content and engagement strategies to improve conversion rates.
Qualifications:
Bachelor’s degree or higher in Marketing, Communications, New Media, Design, or a related field is preferred.
At least 3 years of experience in social media operations, live streaming, or website management. Experience in the immigration, study abroad, or overseas real estate industries is preferred.
Strong content creation skills, with the ability to independently write marketing copy, plan video content, and leverage trending marketing strategies.
Basic website development and management skills, familiarity with Word Press, Wix, and knowledge of HTML/CSS/SEO optimization is a plus.
Livestream planning & execution experience, including scriptwriting, audience engagement strategies, and on-air moderation.
Proficiency in Photoshop, Premiere, Canva, or other design and video editing tools is preferred.
Strong data analysis skills, with the ability to interpret social media data and optimize content strategies.
Working hours: Monday to Friday, 1 PM – 9 PM to accommodate time differences with international branch offices.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing/Social Media
Industries
Business Consulting and Services
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Title: Social Media Marketing Specialist
Company: AmCan Group
Location: Irvine, California, USA
Category: Marketing / Advertising / PR (Digital Marketing, Social Media Marketing, Marketing Communications)
