Overview
Social Media Specialist Jobs in Telford, England, UK at Adfield Group
We are seeking an energetic and motivated individual to join our social media team. Job Type: Full-time The role We are looking for a motivated social media specialist with creative ideas and knowledge to drive social media engagement and performance for our clients. Overview Join our
dynamic
digital marketing team and bring fresh ideas to our social media campaigns. In this role, you’ll be involved in every aspect of the process—from pitching for new projects and planning strategies to executing campaigns and delivering insightful reports.
You will manage multiple projects simultaneously, collaborating with a
diverse
range of clients and driving performance outcomes such as
brand awareness
, lead generation, and sales across platforms such as Linked In, Facebook, Instagram and Tik Tok. Reporting to the Social Media Team Leader, you’ll work closely with our strategic marketers and creatives to deliver engaging and results-focused social media strategies tailored to each client.
Your responsibilities will include crafting social strategies, creating content, identifying content streams, briefing creatives, optimising campaigns, and reporting on performance. You’ll use your expertise to manage campaigns aligned with client objectives, selecting the right channels, messaging, and creative elements to engage specific audiences and achieve their goals. Responsibilities Develop and maintain a comprehensive understanding of client objectives, target audiences, competitors, and desired marketing outcomes.
Create and deliver engaging, audience-driven social media content including Instagram reels and Tik Tok posts and strategies that align with client goals and thematic priorities. Manage social media campaigns across multiple platforms, including (but not limited to) Tik Tok, Facebook, Instagram, Linked In, You Tube, and X, ensuring they drive performance and meet objectives. Produce detailed social media reports, incorporating client and competitor research, performance metrics, and actionable recommendations for improvement.
Evaluate creative ad performance, website conversions, and overall campaign effectiveness. Conduct ongoing research into emerging channels, trends, and techniques to ensure Adfield remains an industry leader in social media
innovation
. Liaise regularly with account managers and clients via telephone, email,
online meetings
, or face-to-face interactions to maintain alignment on campaign progress and objectives. Implement campaigns, including content scheduling and continuous reviews to optimise publishing times and maximise audience engagement.
Oversee
budget management
and campaign implementation, ensuring all projects are delivered on time and within financial parameters. Required Skills Creative Skills A creative flair and enthusiasm for all things social Proven ability to adapt and change content or strategy to meet varying client requirements. Strong creative experience in crafting social media content including written and video. Proven ability to adapt and change content or strategy to meet varying client requirements.
Social Media Expertise and Technical Skills
Proven track record
in managing social media campaigns with a minimum of 2 years’ experience. Comprehensive knowledge of Meta platforms, including Ads Manager, Instagram Business, and Linked In. Proficiency in Microsoft Office, including Excel, Word, and PowerPoint…
Title: Social Media Specialist
Company: Adfield Group
Location: Telford, England, UK
Category: Marketing / Advertising / PR, IT/Tech
