Overview
Social Media Strategist Jobs in Pune, India at Optimist Brand Design LLP
Optimist Brand Design LLP is based in Pune and is a leader in Brand Strategy, Brand Identity,CommunicationStrategy & Digital Marketing area and we strive to attract the best talent.
We are looking for a Pune based SOCIAL MEDIA STRATEGIST to work with us. Outstation candidates do not apply.
Job Location – Sahakar Nagar Pune
Timings
-930 am – 630 pm
Key Responsibilities:
– Develop Social Media Strategies for growth of clients brand.
– Create and implement social media strategies that drive traffic, sales, andcustomer loyaltyfor brands.
– Focus on tactics that increase visibility and engagement, using a combination of organic and paid social media techniques.
Drive User generated content andCommunity Engagement:
– Encourage and curate user-generated content that highlights product use and builds brand authenticity.
– Foster a community of brand advocates by engaging with followers, facilitating discussions, and resharing UGC on brand channels.
Content Strategy and Planning:
– Collaborate with content creators, designers, and photographers to produce visually appealing, on-brand content (stories, reels, posts) that drives e-commerce engagement.
– Manage content calendars to ensure a steady stream of engaging, trend-aligned content that resonates with the target audience.
Influencer Partnerships and Brand Collaborations:
– Identify, engage, and manage relationships with influencers and micro-influencers to amplify reach and drive product awareness.
– Developcollaborativecampaigns that feature UGC and resonate with e-commerce consumers, encouraging sharing and word-of-mouth growth.
Analytics and Performance Tracking:
– Utilize analytics tools to track and report on social media performance, providing insights on engagement, reach, conversion, and UGC impact.
– Optimize social media strategies based on performance data, with a focus on maximizing ROI and growth for e-commerce brands.
Trend Spotting and Competitive Analysis:
– Stay updated on industry trends, new social media features, and competitor strategies within the advertising and branding industry.
– Integrate insights into the strategy to keep the brands social media presence fresh, relevant, andimpactful.
Requirements:
Experience:
Minimum 1-2 years in social media strategy, with proven success ideally within a digital marketing agency/branding/advertising agency or similar setting.
– Platform Proficiency:
Advanced knowledge of key social media platforms (Instagram, Facebook Pinterest, Linked in etc.) and tools like Meta Business Suite, analytics software, and scheduling tools.
– Creative Eye and Brand Storytelling Skills:
Ability to craft engaging, on-brand content that inspires UGC and fosters brand loyalty.
-Data-Driven Mindset:
Stronganalytical skills, with experience in using data to optimize strategies and report on social media performance.
-Communicationand
Collaboration:
Teamcommunicationand coordination skills, with experience working cross-functionally to execute cohesive social strategies.
-Familiarity with digital marketing practices like SEO, email marketing, and paid media for e-commerce growth
Job Types: Full-time, Permanent
Pay: ₹13,257.23 – ₹25,000.00 per month
Interested candidates can apply to this or else drop your cv to  if you are in agreement with oursalary range.
Benefits:
Paid sick time
Paid time off
Schedule:
Day shift
Weekend availability
Application Question(s):
Do you have …
Title: Social Media Strategist
Company: Optimist Brand Design LLP
Location: Pune, India
Category: Marketing / Advertising / PR, IT/Tech
