Overview
Specialist, Digital Advertising & Campaign Management Jobs in Miami, FL at ReturnPro
Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group We are proud to offer a competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world
We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations and the best people Together we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests
This position will be working onsite from Miami
Position Summary:
The Social Media Content Lead will be responsible for developing and implementing social media strategies creating engaging and shareable content across platforms This role requires expertise in social media management content creation video editing and graphics that all align with our brand’s goals This role will partner with key internal and external team members to create engaging high-quality content on our platforms regularly and consistently against a strategic editorial calendar Our ideal candidate needs to have strong communication analytical and strategic thinking skills to define the right priorities
Essential Duties and Responsibilities:
Lead the global social media content strategy for the business with a focus on delivery and growth metrics
aligned with company goals and target audience needs
Collaborate with marketing product and consumer insights to understand audience personas industry trends
and customer pain points to inform content creation
Manage a team to develop and maintain a content capture calendar (that fuels our editorial calendar) and ensure transparency
for consistent and timely content delivery across various platforms
Collaborate with the Creative Director and Head of Social Media to package a unified social media visual and verbal system that follows our brand standards in a social-first manner
Manage social designer(s) writer(s) editor(s) producer(s)
and other collaborators to efficiently deliver a consistent stream of multi-media content
Monitor content performance metrics analyze data
and provide insights to refine content strategies and improve engagement
Strategize package
shape and present compelling narratives that resonate with our customers to build our brand
Autonomous creation of short-form stories across various earned and owned channels
Partner with the PR and Content teams to build engaging content that supports PR and Communication’s efforts
Stay current with industry trends
emerging technologies and content marketing best practices
Establish an influential voice in shaping the growth of the Silversea brand
becoming the ‘go-to’ person for all organic content
Enable go-to-market team members to leverage content to engage prospective customers in their stages
Provide weekly reporting and status updates to supervisor and executives when applicable
Other duties as required
Qualifications Knowledge and Skills:
5+ years’ experience in content marketing and/or social media role
Experience creating and directing multi-media content production for social media website
email and more
Comfortable crafting written
design and video content
Experience shooting short-form social content on iPhone or DSLR camera ensuring lighting sound
and camera angles are premium
Ability to work at a rapid pace delivering multiple
varied edits throughout the week
Hyper-organized and comfortable wrangling resources timelines technology
and people to accomplish objectives
Hold yourself to the highest standard of excellence in all aspects of your work
Ability to rapidly gain an in-depth knowledge of Silversea products and competitors
Global outlook
Positive approach to problem solving through analytical thinking and operational efficacy
Strong sense of ownership and accountability
Understanding of consumer product brand
and competitive research
Strong critical decision-making and excellent communication skills
Cross-functional leadership expertise in a fast-paced and complex environment
Self-starter with ability to maintain poise when dealing with ambiguity
Experience creating and managing detailed timelines
Superior verbal communication skills
Proficiency with Word Excel
PowerPoint and Adobe Creative Suite Products
We know there’s a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We’ll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment
#LI-AZ1
Nearest Major Market: Miami
Title: Specialist, Digital Advertising & Campaign Management
Company: ReturnPro
Location: Miami, FL
