Overview
Specialist, Marketing Jobs in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia at RHB Banking Group
Title: Specialist, Marketing
Company: RHB Banking Group
Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Provide support to Chapter Lead, Transactor & Saver Marketing in managing the Transactor and Saver (Deposits & e-banking) Marketing initiatives to achieve the organization goals.
Plan and manage for implementation of marketing initiatives for Transactor and Saver
Develop and improve Go-to-Market Strategy, Communication Strategy and Media Strategy with relevant customer insights to drive marketing initiatives.
Analyze the market trends and business trends to develop cost effective and efficient digital marketing strategy and initiatives to help drive business objectives.
Manage all aspects of marketing planning, budgeting, performance tracking and reporting in relation to the marketing campaign/initiatives for Transactor and Saver.
Comply with requirements of Group Corporate Identity guidelines, internal policies and requirement of external authorities and regulators.
