Overview
Specialist Marketing- Full Time, Casino Marketing (Harrah’s SoCal) Jobs in Valley Center, CA at Caesars Entertainment
Description:
Be more than just a number!
Join our family-owned company, celebrating 60 years of growth and stability in 2024.
Enjoy a great work culture offering flexibility and advancement opportunities!
The Social Media Coordinator will develop and execute a comprehensive social media strategy to enhance brand awareness, engage with our audience, and drive traffic to our digital platforms. This role requires a creative and analytical mindset to create compelling content, monitor social media trends, and measure the effectiveness of campaigns. The ideal candidate will have a deep understanding of various social media platforms, excellent communication skills, and the ability to work collaboratively with cross-functional teams to achieve business goals.
Responsibilities
Plan and execute social media, video and other digital advertising campaigns across various platforms.
Build, maintain, and grow Company social media presence and effectively execute social media strategy as planned.
Measure and report performance of all digital marketing campaigns and assess against goals.
Identify trends and insights and optimize spend and performance based on the insights.
Present trend and performance data to internal management and team.
Brainstorm new and creative growth strategies both individually and as a group.
Plan, execute, and measure experiments and conversion tests.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Analyze conversion points and user funnels, as appropriate.
Present trend and performance data to internal management and team, along with recommendations to improve.
Collaborate with co-workers, internal management, and external vendor partners as needed.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Conduct and evaluate customer research, market conditions and competitor data.
Develop and adhere to a social media / digital marketing budget.
Assist with annual Jamboree, trade shows, and other special events on and off-site.
Suggest, write, and edit articles for the company newsletter.
Maintain and utilize Company equipment and social media platforms with the utmost respect and consideration.
All other assigned tasks assigned to employee by manager.
Requirements:
4-year degree in Marketing/Business or Communications
1-2 years of experience in social media marketing
Creative and analytical mindset
Excellent communication skills
Ability to work collaboratively with cross-functional teams
Experience creating compelling content
Deep understanding of various social media platforms
Knowledge of social media trends
Experience measuring the effectiveness of campaigns
Benefits
Paid EVERY FRIDAY!
Flexible schedules
Job Security
Overtime is available!
Employee discounts on food, merchandise, AND FUEL!
Career Development Training
Gain financial security with a 401K plan with company contribution.
Health Insurance – Dental Insurance – Life Insurance
Flex Spending and Dependent Care Accounts
Paid Vacation
Profit Sharing
Tuition Reimbursement/Educational Assistance up to $1,500 a year!
Iowa 80 Group, Inc. is committed to providing a safe work environment. We require pre-employment drug tests, background checks, and random drug testing for employees.
This is an on-site position and not remote. Iowa 80 is unable to sponsor a Visa.
Show more
Title: Specialist Marketing- Full Time, Casino Marketing (Harrah’s SoCal)
Company: Caesars Entertainment
Location: Valley Center, CA
