Specialist Regional Marketing – MENA

Overview

Specialist Regional Marketing – MENA Jobs in Dubai, UAE/Dubai at Checkout.com

We are seeking a creative and ambitious Regional Marketing Specialist MENA to accelerate our business expansion in the MENA region. Central to your role will be driving revenue growth for  through

customer-centric

Account-Based Marketing (ABM) and integrated marketing efforts. You will implement marketing strategies that amplify our brand visibility and foster deeper engagement with prospects and existing merchants. ABM will be at the core of your work with responsibilities spanning 1:1, 1:few and 1:many ABM motions ensuring high-impact interactions with Tier 1 & 2 merchants and high-priority prospects.

You’ll also play a pivotal role in co-creating success stories with merchants turning them into public advocates for  Reporting to the MENA Marketing Lead, you’ll work closely with the Commercial team (Sales and Account Management) and the wider global Marketing team to deliver measurable results. How you’ll make an impact:  ABM Execution and Merchant

Advocacy

:  Develop and execute ABM campaigns to drive engagement with high-value prospects and key merchants.

Collaborate with merchants to co-create case studies, press opportunities, and event participation to strengthen

advocacy

efforts. Use ABM strategies to enhance merchant retention and grow

advocacy

within the region.  Campaign Support:  Co-create and execute region-specific marketing campaigns with a strong focus on diversified Account-Based Marketing execution (1:1, 1:few, 1:many). This includes the development and implementation of targeted digital campaigns to amplify reach, engagement, and lead generation across key platforms.

Personalized Messaging and Sales Enablement:  Create tailored messaging and sales assets for key accounts that align with regional insights and product propositions. Support Sales and Account Management Teams with tools that enhance account engagement.  Regional Marketing Contribution:  Assist in the development and execution of a comprehensive cross-channel marketing plan for the MENA region driving revenue growth and

brand awareness

.  Events:  Collaborate closely with the Commercial team to design and execute regional events and field marketing initiatives that are strategically aligned with ABM principles.

This includes creating tailored experiences for 1:few and 1:many engagement models driving meaningful connections with target accounts and fostering stronger merchant relationships through events that emphasize co-creation,

advocacy

, and value delivery.  Analytical Insight:  Use tools such as Looker, Pardot, Salesforce, 6sense, and Google Analytics to measure the impact and ROI of marketing activities and turn insights into actionable strategies.  Market Awareness:  Stay informed about regional market dynamics to ensure marketing efforts align with both global strategies and local preferences.

Regional Brand Visibility and

Advocacy

:  Build and fortify relationships with influential figures, partners, and well-known payments organizations in the local market boosting ’s regional brand presence.

Qualifications:

3-5 years in strategic B2B marketing with a focus on Account-Based Marketing (ABM). A background in payments, fintech, or related sectors is highly preferred.  Experience across multiple marketing channels:

Demonstrated use of various marketing channels such as content creation, events, social media, PR, digital marketing, and email…

Title: Specialist Regional Marketing – MENA

Company: Checkout.com

Location: Dubai, UAE/Dubai

Category: Marketing / Advertising / PR, Sales