Overview
Sr. Associate Brand Manager – Black Box Jobs in Dallas, Texas, USA at GALLO
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This position can be done remotely within the following cities:
Atlanta, Chicago, Dallas, Los Angeles, Miami, and New York. Please note one week travel
per month
to the corporate headquarters in Modesto, CA along with additional travel in-market a month (50% travel annually).
Summary:
Manages specific brand-building initiatives that deliver against brand objectives and business needs. Maintains complete responsibility for the business review of assigned brands, identifying action items and initiatives for the marketing plan. Ensures marketing plans are consistent with the company’s growth and profit objectives.
Essential Functions:
Independently manages development of portions of brand plan (e.g., subline or channel plan, key marketing initiatives).
Contributes to subsets of Agile Roadmap development and delivery with assistance from BM (Brand Manager) and SME (Subject Matter Expert) partners.
Deeply understands components of BSP (Brand Strategic Positioning), participates in development of, and capable of pressure-testing different initiatives for fit.
Pulls relevant data for decision making and articulates drivers behind under or over performance.
Deeply understands brand architecture; partners with BM to manage a subline within architecture.
Deeply understands role of 3Y operating plan and can contribute to development.
Makes trade-offs between different elements of the P&L (cost, pricing, investment) to deliver financial results.
Effectively leads demand prep on behalf of assigned brand, articulating risks & opportunities and drives improvement in brand demand across consumer and customer drivers.
Uses portfolio roles to screen for opportunities, both strategically and tactically.
Contributes to Sixth Standard (gatekeeperadvocacy) strategy. Develops all or part of Brand Standards for Six Standards of Execution. Partners with key internal stakeholders to drive execution of the Six Standards.
Appropriately allocates and delivers the annual budget against the channels that correspond with brand strategy. Effectively manages the brand budget.
Understands the basics of each channel and an in-depth knowledge for channels critical to brand success. Proposes and develops appropriate corresponding tactics. Ensures channel tactics are consistent with brand equity.
Completes monthly market visits, as needed, to evaluate whether activation tools are supporting sales execution; collects and responds to channel feedback; identifies emerging trends; identifies opportunities across key channels through observation.
Evaluates the appropriateness ofinnovativemarketing methods in support of the consumer target, distributors or gatekeepers/trade. Assists in the test and learn or implementation of new marketinginnovation. Evaluates and measures the effectiveness of marketinginnovation.
Demonstrates consumerempathyfor select target consumer groups. Deeply understands how to pull and analyze brand / category data and can articulate how learnings that should/could affect key consumer audiences.
Supports Outcome Owner in development/evolution of Opportunity Audience and Inspirational Archetype, where applicable by brand.
Supports Outcome Owner in qualitatively collecting consumer, customer, and channel insights by regularly and physically sp…
Title: Sr. Associate Brand Manager – Black Box
Company: GALLO
Location: Dallas, Texas, USA
Category: Marketing / Advertising / PR, Management
