Overview
Sr. Brand Manager, EXPAREL Jobs in San Francisco, California, USA at Pacira Pharmaceuticals
Overview About Pacira Pacira Bio Sciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results.
Why work with us? Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people. Â At Pacira, you are part of an
inclusive culture
that fosters
collaboration
, growth, and
innovative
thinking – a place where you can make an impact and help change the standard of care in non-opioid pain management.
Be part of our movement, let’s pursue excellence together.
Summary:
The Senior Brand Manager for EXPAREL will take a lead role in shaping the marketing strategy and driving the growth of the EXPAREL brand across
diverse
therapeutic areas. This position requires a strategic and
results-driven
individual who can take ownership of brand initiatives, lead
cross-functional collaboration
, and influence the direction of key marketing activities. The Senior Brand Manager will work closely with
leadership
to optimize brand performance, enhance market share, and ensure the brand’s presence aligns with Pacira’s broader business objectives.
Responsibilities
Essential Duties & Responsibilities:
The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.
1. Brand Strategy Development & Execution:o Lead the development and execution of the EXPAREL brand strategy, including long-term positioning,
customer engagement
plans, and promotional campaigns.o Work alongside
senior leadership
to refine and adjust the brand’s strategic direction based on market insights and business goals.o Drive tactical execution of key brand initiatives, ensuring they align with Pacira’s overall business objectives and market demands.
2. Cross-functional
Leadership
&
Collaboration:
o Lead
collaboration
with internal teams (sales, medical affairs, regulatory, commercial) to align brand goals and initiatives across the organization.o Coordinate the development and execution of integrated marketing strategies, ensuring all activities are aligned and contribute to the brand’s growth.
3. Market Research & Competitive Intelligence:o Lead market research and competitive analysis to identify growth opportunities, refine strategies, and optimize brand positioning.o Utilize data-driven insights to track brand performance and adjust marketing tactics to maximize growth and market share.
4. Brand Stewardship &
Communication
😮 Oversee the creation and delivery of high-quality,
impactful
marketing materials, including sales tools, promotional content, and educational resources for both internal teams and external stakeholders.o Ensure consistent and compelling
communication
of the EXPAREL brand across all channels to support engagement with healthcare providers, patients, and internal teams.
5. Stakeholder Engagement &
Advocacy
😮 Cultivate and maintain relationships with key opinion leaders (KOLs…
Title: Sr. Brand Manager, EXPAREL
Company: Pacira Pharmaceuticals
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR, Management
