Overview
Sr. Brand Strategist, Brand Innovation Lab Jobs in New York, New York, USA at Amazon.com Services LLC
Location: New York
Minimum Qualifications:
8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
Bachelor’s degree
The Brand Strategist’s primary role is to provide creative and media insights to internal creative teams that help position Amazon as a full-funnel advertising partner, with a primary focus on top-of-funnel brand advertising campaigns. This role takes the lead in gathering data and research from across the Amazon ecosystem and beyond, to construct insights that drive creative briefs and campaign pitches, help clients better understand how to construct investment in Amazon, analyze results to help drive additional business, and help all parts of the BrandInnovationLab org find opportunities to optimize our approach to brand strategy.
The role will interface with clients, sales, and various product and data/research teams, while working closely with BrandInnovationLab’s creative and program management team members.
Key job responsibilities:
Work with various teams across Amazon to curate first-party data and research, pull third-party research, and leverage your experience and intuition to develop insights the creative team can use to develop creative campaigns and solutions to respond to client RFPs and briefs
Stay informed on various market trends that are relevant to the top endemic advertisers
Become an expert on the various channels within the Amazon ecosystem to quickly assess customer behavior trends that are relevant to the media andcreative solutionsproposed
Be a leader within the team on Amazon channels andcustomer engagementopportunities
Work closely with sales and account teams, and BrandInnovationLab Sr Solutions Managers on account planning and media recommendations that support creative proposals
Work with internal teams to conduct a range of tests and studies (e.g., brand-lift study) to address specific client questions or needs
Conduct reviews of unsuccessful proposals to identify opportunities to improve our pitches and increase win rate
Lead internal discussions regarding tracking and reporting requirements for all relevant campaigns to ensure we can report on what was promised in the pitch
Conduct post-campaign reports and analyses of performance against pre-determined brand success metrics that help clients see the value of working with Amazon for brand campaigns, and to help sell through additional work
Identify reporting opportunities using non-first-party data sources, like social media
Help develop the Amazon story for why clients should feel compelled to work with Amazon by helping them understand how they can benefit from our customer obsession
Blend quantitative and qualitative approaches to achieve outcomes
The ideal candidate will have a passion for data, be a strategic thinker, be driven to find solutions where none are readily apparent, and have a track record of achieving impressive results. You will thrive in ambiguous situations and be motivated by the opportunity to build something new from scratch. You naturally turn to data to assess marketing effectiveness and develop solutions.
You think big but with an eye to smooth and successful execution. You are a force multiplier, helping all aspects of our work be more effective from better customer experiences to delivering more effective campaigns to increasing win rate and strength of client relationships—you fill …
Title: Sr. Brand Strategist, Brand Innovation Lab
Company: Amazon.com Services LLC
Location: New York, New York, USA
Category: Marketing / Advertising / PR
