Overview
Sr. Database Marketing Campaign Manager Jobs in Hopkins, MN at U.S. Bank National Association
JOB SUMMARY
Under the direction of the Community Redevelopment Agency (CRA) Administrator, develops plans and executes project and marketing initiatives that grow the Town and Community Redevelopment Agency brand and drive targeted individuals, businesses, and investors to desired actions. The ideal candidate must be a “go getter” and a “rain maker” and will have prior experience with a wide range of place-marketing and place-branding functions, including community consensus building and communications, business development, retention and attraction, branding and campaign development, events, public relations, promotions, digital marketing, email and social media. Must be an organized multitasker able to handle many diverse projects at once to meet deadlines. Stays informed about the market, industry trends, and the competitive landscape, while helping implement best practices in all marketing activities. Ensure all marketing efforts serve to achieve immediate and long-term agency goals, identifying and executing improvements for processes, content, and results.
Responsible for business attraction including meeting with prospects, identifying target tenants, calling to follow up with potential tenants, and working with area real estate professionals to attract new businesses. Promote and process incentives to business and property owners. Oversee design of printed communications such as brochures, flyers, update web site, daily social media activity, create newsletters and coordinate media. Assist the CRA Administrator with related duties as assigned.
ESSENTIAL JOB FUNCTIONS
Plans marketing and business related activities
Researches and drafts reports
Creates content
Reviews creative ads and videos
Manages brand and social media
Coordinates and executes special events
Manages campaigns/promotions
Tracks results
Manages public relations for the CRA
Builds relationships internally and externally
Processes incentives
Procures and directs vendors
Manages website changes
Troubleshoots obstacles and otherwise supports and drives all marketing plans and activities.
Assists in the implementation and adherence of brand strategies to ensure we continue to grow together as a Town.
Ensures success of every project by understanding expectations, communicating objectives, reporting on timelines, and sending deliverables to all team stakeholders.
Supports the use and development of internal tools, including project management software, analytics tracking capability, and websites.
Collaborates and works closely with members of the Town’s marketing and communications team as well as the CRA team to gain and share knowledge (ideas and tactics) and best practices from experiences, workshops, research, and seminars.
Performs related duties as assigned.
QUALIFICATIONS
Bachelor’s degree from an accredited college or university in Marketing, Public Relations, Business, Retail Sales or a related field, or a minimum of five (5) years proven experience in a related field, or any equivalent combination of training and experience.
Experience in planning and coordinating special events and activities, retail marketing, business attraction, retail merchandizing. Experience in seeking sponsorships, value added promotions, advertising and media relations. A valid driver’s license is required.
Knowledge, Skills and Abilities:
High degree of oral and written communication skills and attention to detail
Self-motivated, self-starter with the ability to work under pressure and meet deadlines.
Government experience a plus.
Strong understanding of new technologies and how they can be applied to marketing
Sound understanding of branding and marketing principles
Ability to develop and manage a budget
Creative and innovative
Problem solver
Proficient in Microsoft Office Suite or related software.
Superior interpersonal skills and ability to work extremely well as part of a team.
PHYSICAL DEMANDS
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
The Town provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender/sex, age, national origin, disability, veteran status, sexual orientation, gender identity, pregnancy, marital status, military status, genetic information or any other legally protected status. This philosophy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, recall, transfer, leave of absence, compensation and training.
HOW TO APPLY
Applications must be submitted by first review of applications which will be 5:00 p.m. on April 14, 2025 to the Human Resources Department at:
Lake Park Town Hall
535 Park Avenue
Lake Park, Florida 33403
Or via email at [email protected]
Applications forms can be downloaded from the Town’s website at www.lakeparkflorida.gov
Job Type: Full-time
Pay: $60,784.98 – $97,255.96 per year
Benefits:
Employee assistance program
Flexible spending account
Life insurance
Retirement plan
Tuition reimbursement
Vision insurance
Schedule:
8 hour shift
People with a criminal record are encouraged to apply
Work Location: In person
Title: Sr. Database Marketing Campaign Manager
Company: U.S. Bank National Association
Location: Hopkins, MN
