Overview
Sr. Director, CRM & Lifecycle Personalization Strategy Jobs in New York, New York, USA at Macy’s
Location: New York
Sr. Director, CRM & Lifecycle Personalization Strategy
Location:
New York, NY, United States
Schedule:
Full time
Salary: $196,440 – $327,480 Annually
* * based on job, location, and schedule
Bring Your Amazing Self to Work
At Macy’s, Inc. we’re on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we
respect
and invest in each individual to create growth, pride, and satisfaction.
Job Overview
The Senior Director, CRM & Lifecycle Personalization Strategy drives growth by leading strategy, marketing, execution, and
cross-functional collaboration
to enhance personalization and lifecycle journeys across Customer & Loyalty. This role develops and delivers key lifecycle and digital remarketing campaigns, leveraging A/B testing to measure and scale
customer engagement
strategies across multiple touchpoints and segments.
This role owns the CRM and lifecycle strategy and marketing for Macy’s customers, ensuring alignment with business, customer, lifecycle marketing, and digital retargeting goals.
What You Will Do
• Strategize, plan, and execute all promotional marketing campaigns within CRM channels.
• Oversee channel strategy across email, push, and SMS.
• Lead CRM performance efforts, partnering with CRM Performance Analytics.
• Implement enterprise-wide marketability initiatives to expand the CRM database.
Lifecycle Strategy and Marketing
• Lead a team of lifecycle marketers in developing and executing omnichannel customer and loyalty-specific personalized strategies.
• Create targeted customer touchpoints for acquisition, engagement, retention, and win-back efforts.
• Work with CRM Operations and
Project Management
teams to optimize workflow processes.
• Partner with Loyalty Program Offers and Marketing teams to create a seamless member experience.
Skills You Will Need
• CRM Strategy & Lifecycle Marketing:
Expertise in CRM strategy and lifecycle marketing.
• Customer Segmentation & Personalization:
Deep knowledge of customer segmentation and personalization techniques.
• Loyalty Program Management:
Experience managing loyalty programs.
• Marketing Technology & Mar Tech Integration:
Proficient in Mar Tech platforms.
Who You Are
• Dedicated to fulfilling ideals of
diversity
,
inclusion
, and
respect
.
• 12+ years of experience in a
leadership
role.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel.
• Able to work a flexible schedule based on department and company needs.
What We Can Offer You
• An
inclusive
,
challenging
, and refreshingly fun
work environment
.
•
Competitive pay
and benefits rooted in principles of equity.
• Performance incentives and annual merit review.
About Macy’s
Now is an
exciting
time for a Macy’s career as we continue to focus on creating
exciting
and memorable experiences for every Macy’s customer.
This job desc…
Title: Sr. Director, CRM & Lifecycle Personalization Strategy
Company: Macy’s
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Management
