Overview
Sr. Director, Marketing And Communications – Remote Jobs in Dallas, Texas, USA at Palco
Position: Â SR. DIRECTOR, MARKETING AND COMMUNICATIONS – REMOTE
Senior Director of Marketing and Communications
Join a growing, visionary company pioneering an emerging health care movement, empowering people to make their own choices and live independent lives. Palco provides technology and financial services to aid individuals and their families to thrive in their homes and communities. We are a highly organized company that offersflexible working hours, a solid work/life balance, plenty ofautonomy, generouspaid time off, bonus potential, and careeradvancement opportunities.
We are seeking a highly skilled and experienced Senior Director of Marketing and Communications tojoin our team. The Marketing Director is responsible for planning, developing, and implementing comprehensive marketing strategies to promote the company’s brand, products, and services. This role oversees the marketing team and ensures that all campaigns and initiatives align with business objectives and resonate with target audiences.
The ideal candidate will have proven experience as a director of marketing andcommunicationwith a strong knowledge of advertising principles and practices. They will possess strongleadershipabilities with the capacity to motivate and inspire a team, exceptionalcommunication, and interpersonal skills, and demonstrated ability to manage multiple projects simultaneously.
Duties and Responsibilities
Develop and execute marketing strategies aligned with company goals and budget to drive business growth,brand awareness,customer engagement, and revenue growth.
Lead the development and execution of all marketing plans.
Oversee digital marketing, content creation, social media, email campaigns, and advertising initiatives.
Conduct market research and analysis to identify and understand target audiences, customer needs and preferences, industry trends, and competitive positioning.
Manage the marketing budget and allocate resources effectively.
Develop and produce marketing materials such as brochures, videos, blogs, and product descriptions to support brand messaging and lead generation.
Lead public relations efforts, including managing media relations, writing press releases, and enhancing the company’s visibility and reputation in the industry.
Create lead generation strategies, nurture prospects, and collaborate closely with the sales team to provide marketing support and drive conversion.
Effectively allocate and manage the marketing budget, ensuring efficient use of resources and overseeing relationships with external agencies.
Plan and manage events, system enhancement launches, and networking activities to raisebrand awareness, build partnerships, and generate new business opportunities.
Focus on growing audiences and the uptake of all products and services.
Monitor, review, and report on all marketing activities, results, and Return on Investment (ROI).
Manage all day-to-day marketing activities for the company, including websites, blogs, social media, branch sites, print materials, and marketing collateral.
Collaborate with sales, product development, and other departments to ensure cohesive messaging.
Monitor and analyze campaign performance, providing data-driven recommendations for improvement.
Consistently identify new or expanded revenue opportunities and strategize their implementation.
Control and manage the Palco brand and any other internal brands, ensuring consistency and alignment through internal and exter…
Title: Sr. Director, Marketing And Communications – Remote
Company: Palco
Location: Dallas, Texas, USA
Category: Marketing / Advertising / PR, Management
