Overview
Sr Director of Brand Marketing Jobs in Miami, Florida, USA at unybrands
unybrands was founded in 2020 by a group of partners who shared a common vision to create the leading next-generation e-commerce platform for micro-brands. The company operates globally, with our headquarters located in Miami and additional teams based in Berlin, London, New York, Seattle, and Shanghai.
unybrands acquires e-commerce brands that operate on and off Amazon. unybrands integrates the brands into its platform, optimizes the business operations and economics, and expands to new product lines and geographies. With us, e-commerce brands reach new heights with expert operators and infrastructure.
Job Overview:
We’re seeking a KPI-driven,entrepreneurialleader to scale our brand from inception to high-growth success. As Head of Brand Marketing, you’ll drivebrand awareness, equity, and rapid revenue milestones, collaborating across teams to execute a high-impact brand strategy. This role requires financial savvy, DTC and retail expertise, and an agile approach to meet ambitious goals.
Key Responsibilities:
Brand Strategy Execution:Use brand identity to drive a cohesive owned and earned strategy across channels, establishing trust and loyalty while delivering measurable growth.
Awareness & Market Penetration:Set and achieve KPIs forbrand awarenessand market share, scaling from zero to nationalrecognition. Pursue brand partnerships for high-impact exposure.
Owned & Earned Media:Lead organic growth via content marketing, social media, influencer partnerships, and PR for maximum ROI.
Full-Funnel Marketing:Oversee top- and middle-of-funnel efforts, using paid media, retargeting, and content marketing to drive awareness and engagement.
Retail & Digital
Collaboration:Leverage relationships with large retailers and digital channels to expand our multi-channel DTC and retail presence.
Partnerships & Collaborations:Identifyimpactfulpartnerships that drive market expansion with an agile,results-drivenapproach.
DTC Strategy:Implement a scalable DTC plan, focusing on customer acquisition and long-term brand loyalty.
Key Skills and
Qualifications:
Financial Acumen & KPI Focus:Strongbudget managementand ROI measurement skills, with a focus on cost-effective campaigns.
Entrepreneurial Drive:Experience infast-paced, startup environments, making quick, data-driven adjustments.
DTC & Retail Mastery:Expertise in DTC, retail, and eCommerce channels, ensuring a seamless brand experience.
CollaborativeLeadership:Team-building and cross-functional alignment skills to foster growth and shared objectives.
Experience:
8+ years in brand marketing, ideally with a startup focus.
Industry Background in DTC, CPG, eCommerce, or tech preferred.
Proven track recordin scaling brands and driving revenue.
Join us to shape a brand with highgrowth potentialand lasting consumer impact. If you’re ready to bring strategic acumen andentrepreneurial spirit, we want to hear from you!
unybrands is anequal opportunity employerand considers all applicants for employment without any regard to race, skin color, religion, gender identity, sexual orientation, and age. Nor are applicants discriminated against based on disability or protected classes.
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Title: Sr Director of Brand Marketing
Company: unybrands
Location: Miami, Florida, USA
Category: Marketing / Advertising / PR, Management
