Overview
Sr Field Marketing Manager, Business Jobs in Austin, Texas, USA at Amazon
Sr Field Marketing Manager, Amazon Business
Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible.
Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries.
As the Sr. Field Marketing Manager, you will be responsible for increasing consideration, acquisition, and adoption of Amazon Business within Enterprise accounts. You will partner closely with Sales and cross-functional Marketing teams to concept and deliver strategic marketing programs including demand generation campaigns, events, trade shows, content and sales enablement. To be successful in this role, you will work seamlessly with senior stakeholders in Amazon Business and pan-Amazon teams such as AWS to align and implement strategies.
We are looking for an individual with broad experience in lead generation, digital marketing, product marketing, and high-touch executive events. This role requires skills in strategic thinking, relationship building, andproblem solving, as well as a willingness to behands-onwith execution.
Key job responsibilities
Develop the marketing strategy to reach and engage C-suite and decision makers, across enterprise accounts, through bespoke, 1-to-1, and 1-to-few Account Based Marketing campaigns and initiatives.
Lead Executive Engagement initiatives such as Customer Advisory Boards, Executive Briefings, and Executive Dinners.
Own planning and execution of bespoke marketing channels like Webinars, Direct Mail, Sponsor ships across client, trade and association publications, etc.
Manage relationships with internal Marketing, Sales, Sales Enablement, and Product stakeholders, as well as external media agencies and partners.
Drive robust and detailed measurement and reporting processes.
A day in the life
The Sr Field Marketing Manager is the conduit between Sales and broader Marketing teams. They will dive deep with Sales to understand key business priorities and work hand-in-hand with extended marketing teams such as digital, content, and channel marketing teams to create and then execute an integrated marketing plan that supports those priorities.
Minimum Qualifications
6+ years of professional non-internship marketing experience.
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
Experience building, executing and scaling cross-functional marketing programs.
Experience communicating results tosenior leadership.
Bachelor’s degree or equivalent.
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
Experience with Salesforce and Tableau.
Amazon is committed to adiverse and inclusiveworkplace. Amazon is anequal opportunity employerand does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Ourinclusive cultureempowers Amazonians to deliver the best results f…
Title: Sr Field Marketing Manager, Business
Company: Amazon
Location: Austin, Texas, USA
Category: Marketing / Advertising / PR, Sales
