Overview
Sr Growth Marketer-Mobile Jobs in California, USA at OddBytes
Join the Odd Bytes Team! As anexperienced and resilient Sr Growth Marketer-Mobile supporting our mobile app-focused initiatives,you’ll useyour skillsin campaign and partner management to create and oversee successful user acquisition strategies. Using the goals provided by the Director of Media Buying and other department heads, you’ll ensure that campaigns reach target audiences to achieve the strongest possible metrics while staying within the outlined budgets.
You’ll have a deep understanding of various mobile media channels and tools, can cultivate strong business and internal relationships, effectively solve problems, and display exemplarycommunication skills.Your abilityto multitask and quickly switch gears will contribute to your success in this role! You’ll thrive in our environment if you are motivated to learn and can use common sense and the many resources available to find the answers and solutions you need to get the job done.
Did we mention we’re fully remote? We found that life is just better with a fully remote workforce and we operate 100% in a remotework environment. We’re most productive when our work life is in harmony with the rest of our lifestyle, and our culture reflects that.US candidates only will be considered.
KEY RESPONSIBILITIES:
Strategize and implement successful mobile marketing and user acquisition campaigns across various channels, with an emphasis on social, as well as search and display.
Manage campaigns optimizations through ongoing analysis to meet internal goals.
Work with partners to brainstorm and implement growth andoptimizationtactics to support hitting both parties’ goals.
Utilize internal and external reporting systems to monitor install counts, costs, margins, retention rates, LTVs and other KPIs on an ongoing basis to ensure an overall return on investment.
Build and maintain partner relationships using a multitude ofcommunicationmethods to ensure long-term, successful cooperation.
Collaborate with various teams on new and existing product development and strategies, data analysis and reporting,legal compliance, and creative testing.
Proactively communicate with all necessary parties regarding any changes or roadblocks impacting acquisition.
Produce and disseminate reporting for both internal teams and external partners.
Stay up to date on industry news, changes and research to effectively aid in campaign strategies.
REQUIRED SKILLS:
5+ years of specific mobile experience required
5+ years experience in using various platforms, such as Google Ads, Meta, Apple Search Ads, and Tik Tok.
Proficient in mobile campaign set up and tracking platforms, such as Adjust.
Proven ability to strategize user acquisition campaigns including research, implementation andoptimization.
Highly analytical; familiarity with Mixpanel and Superset is a plus!
Effectively utilizescritical thinkingand detail orientation skills.
Desire to work in adynamic, fast paced environment.
Ability to context switch and multitask is critical.
Fosters a positive andcollaborativerapport with partners and colleagues.
Clear and professionalcommunicationthrough email, messenger and phone with both co-workers, including executives, and partners.
Continued desire to learn about the industry, advertising trends and tools while being confident in seeking the information necessary to succeed.
BASE SALARY + COMMISSION!
If all of this sounds good to you, we look forward to getting to…
Title: Sr Growth Marketer-Mobile
Company: OddBytes
Location: California, USA
Category: Marketing / Advertising / PR, IT/Tech
