Overview
Sr. Lifecycle Marketing Manager Jobs in Austin, Texas, USA at Amazon
Description
Blink Marketing is looking for a data-driven, customer-obsessed marketing manager to drive scaled email marketing campaigns globally. In this role you will be responsible for defining and executing the vision for email marketing strategies and campaigns with global scope. This role will have end-to-end ownership of subscription campaigns, including automated flows and promotional emails from strategy to execution with a strong foundation in e-commerce best practices.
This is a critical role on our marketing team as we look to scale acquisition, engagement, and retention efforts world-wide. This role will manage all acquisition email campaigns across Sonar and Braze including prospecting, TPR, Marquee, and APOS campaigns. They will manage device launch campaigns, prospecting, and campaign management. They will aim to become an Amazon Email Bar Raiser acting as the SME for all awareness, acquisition, and conversion email programs working with Developers, Creative, Product, and Biz
Dev.
They will support select international markets and cross-functional programs including co-marketing Smart Home campaigns to generate new households and LTV.
This role can be located in Boston, Los Angeles, Irvine, Hawthorne, Santa Monica, Malvern, Seattle or Austin.
Key job responsibilities
– Own email marketing campaigns from beginning to end from gathering of requirements, design and development, to testing, launch, and reporting
– Generate on-brand, best-in-class content, tailored to appropriate customers
– Leverage Braze, Sonar, and other email tools to increase performance
– Build email programs and execute campaigns that drive awareness, engagement, and revenue
– Work with stakeholders to build campaigns that inform customers of launches, promotions, news, and events
– Create and test campaigns and templates that align content to customer preferences
– Analyze, report on, and optimize against key metrics including CTR, open rates, revenue lift, and engagement
– Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
– Develop and lead an annual email marketing plan to align on key growth areas, maintain a project schedule, and make it visible toleadership
– Gain subject matter expertise in customer pain points and deliver proactive solutions
– Research and develop an iterative testing strategy to gain insights and continuously improve the customer experience
– Work with marketing, content, design, product, support, engineering, andleadershipto align channel initiatives with business goals
– Analyze cohorts and segment effectively to drive growth
– Track email best practices, industry trends, and make proactive recommendations
A day in the life
This role’s primary focus will be to build and execute global email marketing strategies and campaigns to enhance the customer experience and drive growth for our business. The ideal candidate has experience leveraging data to gain insights and solve problems, an eye for design, experience with content strategy, and technical email development skills.
You will bring your proven creative, analytical, and strategic capabilities to imagine, develop, plan, implement, and optimize compelling campaigns that deliver results.
You think strategically and execute flawlessly. You understand data workflows, customer segmentation, automation and personalization, ecomm and consumer marketing, and …
Title: Sr. Lifecycle Marketing Manager
Company: Amazon
Location: Austin, Texas, USA
Category: Marketing / Advertising / PR, IT/Tech
