Overview
Sr Manager, Brand Marketing Jobs in San Francisco, California, USA at Athleta
About Athleta For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration.
Collaboration
. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.
We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.
About the RoleA critical member of the Athleta Brand Marketing team, the Senior Manager of Brand Marketing leads, in partnership with Senior Director of Brand Marketing, Athleta’s omni-channel seasonal marketing strategy, planning and implementation, ensuring big brand and product ideas are powerfully brought to life across all major brand touchpoints. Your mandate is to grow
brand awareness
, new customer acquisition, drive traffic/conversion and deepen the emotional connection consumers experience to our brand on the whole.
What You’ll DoLead, in partnership with Senior Director of Brand Marketing, the omni-channel seasonal marketing strategy, planning and implementation, ensuring ideas are brought to life in a powerful, unique and emotionally engaging way across brand touchpoints
Develop seasonal campaign briefs and partner with creative team to develop seasonal marketing creative that is on brand, meets messaging objectives and delivers impact
Develop and lead all seasonal product marketing and messaging to ensure product marketing and vehicle strategies deliver business impact
Collaborate with Brand Marketing partners on the Womens’ business to develop seasonal brand, product and cultural integration points between the Women’s and Girls’ business
Lead seasonal omni-channel hind sighting and competitive analyses to inform seasonal marketing strategies
Partner with cross-functional team members to continuously test, measure the effectiveness (ROI) of and optimize brand marketing/brand campaign initiatives
Partner with customer insights team to inform seasonal marketing strategies
Present seasonal marketing strategies and plans to CMO, cross functional partners and
senior leadership
team to garner buy in and obtain approvals
Support Senior Director of Brand Marketing in leading brand marketing strategy for key
strategic growth
initiatives to drive business results, growth, and relevancy
Who You Are6-8 years brand marketing strategy and planning experience with fashion/apparel, consumer brand and/or marketing agency
Knowledge of the Sports/Fitness/Outdoor industry, athletic experience or interest a plus
Omni-channel brand marketing experience with a strong understanding of retail, print and digital marketing
Excellent annual and seasonal brand marketing strategy development and execution experience with
proven track record
of driving strong business results
Ability to translate product, trend and
merchandising
information/strategies into marketable product messages
Strong
leadership
and
collaboration
skills and ability to form effective partnerships across
cross-functional …
Title: Sr Manager, Brand Marketing
Company: Athleta
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR, Management
