Overview
Sr. Manager – Digital Marketing Analytics Jobs in Sunnyvale, California, USA at Acunor
Job Title:
Senior Analytics Manager – Digital Marketing Analytics
Location:
San Francisco, CA (2-3 days per week in-office)
About the Role:
We are seeking a highly skilled and experiencedSenior Analytics Managerspecializing inDigital Marketing Analyticstojoin our teamin theBanking/Fin Techindustry. This is a critical role, requiring a blend of technical expertise, industry experience, andleadershipcapabilities. You will lead a team of 5 offshore members and provide actionable insights to enhance digital marketing performance across paid search, paid social, addressable digital, and website analytics.
Role and Responsibilities:
Primary day-to-day client contacts and often interact with C-level executives.
Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensureclient satisfactionwith strong business driving results
Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with clients data/ IT teams to resolve issues
Use variety of analytical tools (SQL, SAS, Python, GA, Heap, Optimizely, Excel, Tableau) to carry out analysis and drive conclusions
Leads project teams of 3-6 consultants or more, and/ or Team Lead and Analysts in all aspects of project execution
Work closely with client marketing teams to solve complex problems in digital marketing analytics (Paid Search, Paid Social, Addressable Digital, Website, SEO)
Manages team members, including definition of objectives, oversight of execution and evaluation of performance
Provides thoughtleadershipand delivers business insights to identify and resolve complex issues critical to their clients’ success
Managescommunicationbetween senior EXL partners and clients to update project progress and solicit feedback on project deliverables
Candidate Profile:
6+ years of experience comprising analytics service delivery, consulting, solution design and client management
Preferred experience in marketing analytics in banking industry in the following fields:
Experience running analytics for search engine marketing, paid social, search engineoptimization, A/B testing, website traffic, funnel conversion, marketing attribution and customer behavior
Technical proficiencyin tools like Google Analytics, optimizely, tableau, heap, SQL
Demonstrableleadershipability, superiorproblem solvingand people management skills
Excellentcommunication, presentation and story building skills in a consulting setup
Master’s degree in economics, mathematics, computer science/engineering, operations research or related analytics areas; candidates with BA/BS degrees in the same fields from the top tier academic institutions are also welcome to apply
Title: Sr. Manager – Digital Marketing Analytics
Company: Acunor
Location: Sunnyvale, California, USA
Category: IT/Tech, Marketing / Advertising / PR
