Overview
Sr. Manager, Lead Generation Operations Jobs in Chicago, Illinois, USA at Precision Medicine Group
Sr. Manager, Lead Generation Operations
at
Precision
Medicine Group (View all jobs)
Remote, United States
Senior Manager, Lead Generation Operations
The Senior Manager, lead generation operations will be responsible for managing lead generation operations and the marketing attribution strategy for
Precision
AQ, supporting Marketing campaigns across various channels to drive high quality leads. This position is responsible for enhancing lead generation capabilities through automation, integration, and
optimization
. The ideal candidate is
results driven
and a reporting expert, having the ability to design and implement processes that can attribute leads and determine ROI for Marketing campaigns.
Reporting to the Senior Director of Operations this position will manage a contractor who will execute on the tactical elements of lead generation, such as building/deploying email campaigns, managing Hub Spot contact lists, and building landing pages. Ideal candidate must be comfortable creating and executing autonomously and as part of group collaborations on strategic decisions, tactical execution, tool/system management, and data reporting.
Roles & Responsibilities:
Measure and Analyze Results
Develop and ensure effective processes and tools are in place to actively monitor, analyze, measure and report the health of Lead Generation campaigns
Harness data-driven methods to improve lead generation efficiency and drive predictability in the customer acquisition funnel
Develop, implement, and disseminate metrics/KPIs about performance and outcomes through dashboards and data visualization tools
Create compelling data stories using data and analytics
Provide data-driven recommendations to improve lead acquisition channel strategies, campaign performance, and increase conversions
Establishes a reporting cadence for deliverables, provides executive-friendly updates, and presents findings to key stakeholders.
Create and manage a marketing attribution system model,inclusiveof process and tools in which opportunities can be attributed to Lead Generation campaigns to determine which Marketing strategies are having the biggest impact on revenue
Design an attribution model that can support key lead generation channels (conferences, email, webinars) and is aligned toPrecisionAQ’s lead generation funnel and sales process
Implement marketing attribution processes for new leads, existing prospects and cross-sell / upsell opportunities
Develop and automate lead scoring methodologies to ensure high intent leads are prioritized
Partner with the BDLeadershipto build reports and dashboards that measure InsideSales performance(meetings, opportunities, and activity)
Campaign Execution
Act as the Hub Spot expert forPrecisionAQ, ensuring that campaigns are configured correctly across Hub Spot and Salesforce
Ensure that the integrations between Hub Spot and other tools such as Zoom Info, Salesforce, and Sales Navigator are supportingPrecisionAQ’s needs. Collaborate with the Sales & Marketing Technology team to correct any issues and implement new features and functionality to meet business objectives
Oversee resources that build and deploy integrated email campaigns, manage Hub Spot lists, and create landing pages to generate leads
Create and manage workflows to route all leads to the correct BD team for qualification and triage
Contribute to mainta…
Title: Sr. Manager, Lead Generation Operations
Company: Precision Medicine Group
Location: Chicago, Illinois, USA
Category: Management, Marketing / Advertising / PR
