Overview
Sr. Manager of Marketing Jobs in Oklahoma City, Oklahoma, USA at Remington Park Racetrack Casino
General Definition:Sr. Manager of Marketing will implement and facilitate the annual marketing plan and budget. As a key member of the marketingleadershipteam, incumbent will participate instrategic planning, analysis, and forecasting. Incumbent will be responsible for promotions, event planning and execution, preparation and presentation of executive summaries, and will partner with the Corporate Marketing and Special Events Manager on Print, Broadcast, Online, Digital, Mobile and Online Advertising.
Supervision Received:Vice President of Casino Operations
Supervision Exercised:Marketing, Special Events Manager, Club Remington, Broadcasting & Racing Publications/Print Shop Departments
Essential Job Functions
Execute the annual marketing plan and the measurable goals, strategies, tactics and resources necessary to achieve overall organizational business goals, including increasingbrand awarenessand market share, new customer acquisition andcustomer retention.
Manage the annual budget according to an approved annual marketing plan; oversee expenses to maintain acceptable margins; approve invoices for payment; review budget reports monthly and revise as necessary.
Provideleadershipand direction to staff handling advertising, production, media planning, database marketing, market and customer research, special events, promotions.
Achieve maximum revenue in each targeted market segment for gaming and racing, and support food and beverage management in maximizing their revenue.
Identify, develop, implement and utilize a variety of analytical tools to improve marketing management decision making.
Meet regularly with marketing department staff, department managers and other RP staff to coordinate promotions.
Anticipate and react to changes in competition, planning assumptions and alter plans as necessary.
Partner with gaming department to develop promotions and special offers; coordinate, promote, and measure results of each, modify accordingly; and communicate how promotions and special offers will be advertised.
Partner with property management team to create new services, amenities,merchandising, aesthetics, and products that respond to the customers’ changing needs and desires.
Maximize use of players’ club membership efficiently to increase play, and visits of targeted members; partner with Corporate Marketing and Special Events Manager to developcommunicationplan and identify tiers; coordinate direct mail and e-mail programs including monthly newsletters, birthday cards, etc.; measure results of all activities and evaluate; research and modify accordingly.
Partnering with the Corporate Marketing and Special Events Manager and Agency partner, oversee research, evaluation, negotiation, scheduling, and contracts for media space, time, location, and promotional packages; measure results, analyze, and modify accordingly.
Partnering with the Corporate Marketing and Special Events Manager and Agency partner, develop creative strategies as needed, supervise production of print ads, broadcast spots, collateral materials, promotional merchandise, signage (on-site and off), website, internet communications, and outdoor; oversee logo usage; contract with and supervise activities of ad agency and/or production houses.
Oversee staff who manage RP sponsorship and donation requests. Staff will actively research and evaluate desirable sponsorship opportunities; and, develop and implement plans for each to maximize revenue and measure results.
Oversee ma…
Title: Sr. Manager of Marketing
Company: Remington Park Racetrack Casino
Location: Oklahoma City, Oklahoma, USA
Category: Marketing / Advertising / PR, Management
