Overview
Sr. Manager Omnichannel Marketing – Strategy & Activation Jobs in New York, New York, USA at KIND Snacks
Location: New York
Who are we?
Since Day 1, KIND has had a vision for a kinder and healthier world. A world in which people never have to choose between what tastes good, feels good, and does good when it comes to their snacking.
Our iconic KIND bars – made with real, recognizable ingredients – sparked the growth of an entirely new healthy snacking category back in 2004. Now, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND’s products lead with a nutrient-dense first ingredient – like nuts or whole grains – and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.
We’re looking for passionate collaborators to help us become the foremost leader in health &wellnessand positively impact society along the way. If you’re looking to be a part of an inspiring, energetic andentrepreneurialenvironment, you’ve found the right place.
We are looking for an enthusiastic collaborator to help us become the foremost leader in health &wellnessand positively impact society along the way. We are seeking a seasoned Strategy & Activation Team Lead specializing in the implementation of seamless, integrated customer experiences across channels. The ideal candidate will have a deep understanding of the retail landscape, coupled with experience in omnichannel marketing strategies.
What you will do…….
The Strategy & Activation Team Lead plays a critical role in shaping the omnichannel strategy and driving its successful implementation to deliver a seamless and integrated customer experience across all channels, specifically Digital Commerce, Mass/Club, and Grocery. This role will drive synergies across the activation group within the Omnichannel Marketing team. This person will build cross-functional relationships within and outside of the organization to unlock newopportunities for growthand partnership to ensure efficiency of digital investments.
Omnichannel Strategy Development:
Lead the development of omnichannel strategies that align with the overall business objectives and customer needs.
Team Leadership:
Coordinate development of synergistic Omni plans in partnership with the Sr. Manager of Mass & Club as well as the Manager of Kroger, Dcomm & National, providing strategic direction, and ensuring alignment with organizational objectives.
Activation Planning:
Responsible for the development of comprehensive activation plans to execute omnichannel strategies effectively, tying into Brand Moments accordingly.
Managing Strategy and Activation for Amazon:
Develop and execute strategies and activation plans specifically tailored for thedynamic environmentof Amazon, ensuring alignment with broader business objectives, and drivingimpactfulresults.
Budget Management:
Oversees the budget allocations for omnichannel marketing and activation initiatives. Allocates budget resources strategically based on the priorities outlined in the omnichannel strategy.
Digital Shelf Management Expertise:
Utilize expertise in digital shelf management to ensure optimized product visibility, content accuracy, and brand presence across online retail platforms, including but not limited to Amazon.
Performance Monitoring andOptimization:
Establish KPIs and metrics to measure the effectiveness of omnichannel initiatives. Monitor performance across channels and continuously optimize strategies based on data-driven insights.
Cross-FunctionalCollaboration:
Collab…
Title: Sr. Manager Omnichannel Marketing – Strategy & Activation
Company: KIND Snacks
Location: New York, New York, USA
Category: Management, Marketing / Advertising / PR
