Overview
Sr. Marketing Manager Jobs in Calgary, Alberta, Canada at The Knowledge Society
TKS is a globalinnovationprogram for the next generation of activators, scientists, and inventors. Our mission is to train unicorn people to impact billions. We’re not just aneducationcompany; we’re an accelerator to inspire young, ambitious minds to change the world. With students and alumni from over 500 cities, TKS is poised forimpactfulgrowth. We’re expanding our in-person programs (New York, Toronto, Dubai, Vancouver, Calgary), launching in new cities (San Francisco, Seattle, Miami, Doha, Riyadh), and recruitingtop talentworldwide for our virtual programs.
Our alumni have started venture-backed companies, performed cutting-edge research, presented at the world’s largest conferences, and are creating solutions to tackle important problems like maternal mortality, cancer, and energy access.
We’re looking for a drivenSenior Marketing Managerto take our student recruitment, brand development, and awareness efforts to the next level. This is anexcitingopportunity for someone ready to lead a small, high-impact team and play a critical role in TKS’s growth journey.
Responsibilities:
Student Recruitment & Outreach:Lead marketing campaigns to attract the world’s most ambitious students, maximizing engagement through digital marketing, partnerships with schools and youth organizations, and referral strategies.
Data-Driven Insights:Utilize marketing analytics, CRM tools (e.g., Hub Spot), and platforms like Google Analytics to measure the effectiveness of campaigns and refine strategies accordingly.
TeamLeadership:Lead and develop a growing team of 3-5 marketers, overseeing their growth and supporting recruitment for additional talent.
Brand Development & Awareness:Enhance TKS’s already strong brand by crafting compelling narratives, leveraging user-generated content, and expanding our reach.
Content Strategy:Develop, oversee, and optimize content strategies that resonate with students, parents, and partners, maintaining a consistent and inspiring voice.
Email Marketing:Plan and execute effective email marketing campaigns that engage current and potential students and drive conversion.
Budget Management:Efficiently manage and allocate the marketing budget, optimizing spend for maximum ROI.
Stakeholder Engagement:Engage with parents, partners, and key stakeholders to advocate for TKS programs.
Qualifications:
A minimum of 4 years of experience in marketing with proven results.
Hands-on experiencewith CRM tools like Hub Spot, analytics tools like Google Analytics,budget management, and Excel modeling.
Leadershipcapabilities with experience working in high-performance teams.
A proactive andinnovativemindset, with the ability to adapt and thrive in afast-paced environment.
Results-drivenand gets things done.
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Title: Sr. Marketing Manager
Company: The Knowledge Society
Location: Calgary, Alberta, Canada
Category: Marketing / Advertising / PR, Management
